How to Write a Dental Marketing Plan in 2014 It’s time to start planning your marketing for 2014. It’s important to have a plan, but for that plan to be flexible. You want to make room for the marketing strategies that bring the best return on investment. Before you plan out your year, please make time for this important review. As discussed in the video below, review the effectiveness of your marketing for 2013 by evaluating the following: Monthly Report of New Patient and how they’ve heard about you Number of New Patients from each Marketing/Referral Source The average cost to acquire a new patient per referral source The average value of a new patient from each referral source. Now, plan away. Call us for a free 30 minute marketing consultation.