What’s involved in a Custom Press Release from Identity? If you’re considering purchasing a custom press release, it’s a great idea for many situations, and it can be very beneficial to any business owner. It is most commonly used in the following situations: Introducing a new service, technology, or expanding services to a new demographic.For the purpose of improving Google rankings and expanding keyword reach.The introduction of a new doctor, hygienist, associate, or partner.Building a positive online reputation, especially when people search for you on Google or other search engines.Promoting an event or special offer. What to expect: As soon as you have approved your proposal and authorized payment, the Identity Dental team will send you a questionnaire to understand the purpose of your press release. We will present you with a press release for your approval or revision once we have received your submission. The press release will be distributed as soon as you provide your approval. The article will be published live on at least 30 platforms, creating a powerful push of backlinks and a presence in Google’s news section. Press release marketing is the biggest missed opportunity in dental marketing as a whole. Reputation building and brand recognition are excellent benefits of this strategy. Most major influencers and business owners leverage public relations techniques such as press release distribution. To maintain a constant flow of positive news about your practice, we strongly recommend using a monthly press release strategy. Additionally, you may purchase them as needed for the purpose of making announcements.