What KPI’s Should I Look at When it Comes to Google Ads?

When analyzing a Google Ads campaign for a local business, some key performance indicators (KPIs) to look at include:

  1. Click-through rate (CTR): This measures the number of clicks your ads receive compared to the number of times they are shown. A high CTR indicates that your ads are relevant and appealing to users.
  2. Cost per click (CPC): This measures how much you are paying for each click on your ads. A lower CPC indicates that your ads are more cost-effective.
  3. Conversion rate: This measures the number of conversions (such as phone calls or website purchases) divided by the number of clicks on your ads. A high conversion rate indicates that your ads are effectively driving desired actions from users.
  4. Bounce rate: This measures the percentage of visitors to your website who leave after only viewing one page. A lower bounce rate indicates that your website is providing a good user experience and that the ad is relevant to the user.
  5. Impressions: This measures how many times your ad was viewed.
  6. Quality score: This measures the quality and relevance of your ads, keywords, and landing pages. A high quality score can lead to lower CPC and better ad placement.
  7. ROI: Return on investment, this is the most important metric, it measures how much money you are making compared to how much money you are spending on the campaign.

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