Walking the Tightrope – 6 Factors That Can Help You Win New Patients

Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest blog.

  1. Google Rankings — There is a drastic difference between appearing on page 1 versus page 2 of a Google search. If your practice is ranking in the top local listings for relevant keywords, you can find yourself with a surge of new patients each month. Are you worried that your Google rankings aren’t achieving the results your desire? We can help.
  2. Online Reviews — Your reputation is important to uphold as a dental care provider, especially online. Be cognizant of how patients are reviewing your practice, whether on Google, on Facebook, on Yelp, or elsewhere. While online reviews may seem easy to brush off as unimportant, they can be the deciding factor for people searching for a local dentist. Thank patients for sharing their positive experiences. For tips on how to respond to negative reviews, read our guide.
  3. Your Call to Action — Attracting patients is one challenge, while having them schedule a new visit is another. Is your call to action strong enough? Whether you are marketing to patients through your website, social media, an ad campaign, or each of these, you should ensure there is a direct path for them to schedule appointments with you. This concept extends to your front office team as well. Give your team members the proper training to turn any new phone call to your practice into a new patient appointment.
  4. New Patient Specials — Practices grow or falter based on the benefits, value, and services they can provide their community. Is your practice engaged in a new patient special? By discounting a service such as exams and cleanings, Invisalign® treatment, or providing a free consultation, you can make it easy for your patients to choose you.
  5. Team Training & Communication — First impressions are everything. Is your team achieving the level of care and communication that you need to establish an excellent experience for your new patients? Take the time to train and elevate each part of your team to ensure they match the compassionate care you seek to deliver.
  6. Availability — Being flexible and available for your new patients is important. Make sure that no call goes unanswered. Have you considered changing your office hours? Offering convenient scheduling can go a long way with attracting new patients.

Are your marketing strategies building you a consistent source for attracting your ideal, new patients? Let us help. Schedule your complimentary marketing planning session with our team today.