In just a few clicks, your satisfied patients can become practice ambassadors and help you grow. Collecting video testimonials is a fast, easy, and affordable way.
Seeing real people extoll your skills makes a powerful impression on prospective patients. It builds a sense of trust and conveys emotion much more effectively than words alone; but how do you go about capturing kudos on camera?
It can be as simple as recording a patient on a smartphone at an appointment and uploading it to your social media pages or website. An even easier approach is asking patients to capture testimonials themselves at home.
I have had luck with a cloud-enabled platform called GetBravo. I have no affiliation with this company; I just find it affordable and user-friendly for capturing, managing, and publishing video reviews. It allows you to text or email your patients a link so they can create a DIY video testimonial. For those who are not tech-savvy, simply send them home with a how-to card or brochure. I also suggest sending prompts or questions to keep the comments on track: What was your last experience with us like? Why would you recommend us to a friend?
The video does not need to be perfect. As long as the lighting and sound quality are decent and the patient has a steady hand (or a tripod), testimonials with a cinema verité quality appear that much more genuine. Delegate one person on your team to assume responsibility for handling at-home video testimonials and aim to capture three per week. It’s that easy.
Of course, if you want a more high-quality production, Identity Dental Marketing offers professional photo and videography services. We can arrange a professional shoot in your office. Simply gather your most articulate and enthusiastic patients, and we will do the rest.
When you have built a strong collection of video testimonials, you can use them to your advantage. You can embed them on your website, post and boost them on social media, or create Facebook ads or a funnel campaign. Identity Dental Marketing is well-equipped to help you create and execute video, social and SEO marketing strategies.
To see how our proven expertise can take your dental marketing to the next level, email me directly at grace@identitydental.com.
