social media

What Does Your Logo Color Say About You?

Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]

Dental Marketing | Learning to Let it Bounce Off

There’s a trick to dealing with negativity in your life, whether it stems from unfounded criticism or unethical competition. It’s called letting it bounce off, and it will be one of the most important strategies you can learn as a business owner. By letting these negative moments bounce off, you can keep your motivation strong, […]

How Many Hours a Week Should You Spend on Marketing?

How Many Hours a Week Should You Spend on Your Marketing? Running your own dental practice requires a lot more time and effort than just working with patients. As a dentist, you know this better than anyone. However, you may not know how much of your valuable time you should be spending on marketing. Your […]

Dental Marketing Agency | 3 Things You Should Be Doing on Social Media

Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account[ii], it is evident that these free tools are critical to capturing your full audience. For […]

Dental Websites | Track New Patients to Track Success

Dental Marketing It is important that you have a system in place for keeping track of new patient referrals. Doing so not only makes it easier to report to your marketing consultant or practice management coach, but it also provides a way to measure your progress. You can create a simple report that tracks the […]

Facebook Trending: A Primer

With almost 2 billion monthly users and growing, Facebook has cemented itself as one of the best resources for connecting with others on the web. For businesses, it provides a unique intersection by allowing you to quickly spread information while still maintaining a personal touch and building a good rapport with your followers. With its […]