Sometimes when people think of marketing, they think of something that is false, pushy, or over-promising. This causes people, especially in the dental community, to steer away from marketing. I wanted to give you a new perspective of how I view marketing and why I’m so passionate about it and find it so fun. Marketing […]
Did you know that educating your potential patients can build their trust, giving them reason to travel longer distances and accept the treatment they need? By establishing credibility with your community through education-based marketing, you can ensure that you have their goals, interests, and oral health in mind. Learn how utilize education in your marketing […]
Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]
There’s a trick to dealing with negativity in your life, whether it stems from unfounded criticism or unethical competition. It’s called letting it bounce off, and it will be one of the most important strategies you can learn as a business owner. By letting these negative moments bounce off, you can keep your motivation strong, […]
How Many Hours a Week Should You Spend on Your Marketing? Running your own dental practice requires a lot more time and effort than just working with patients. As a dentist, you know this better than anyone. However, you may not know how much of your valuable time you should be spending on marketing. Your […]
Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account[ii], it is evident that these free tools are critical to capturing your full audience. For […]
Dental Marketing It is important that you have a system in place for keeping track of new patient referrals. Doing so not only makes it easier to report to your marketing consultant or practice management coach, but it also provides a way to measure your progress. You can create a simple report that tracks the […]
With almost 2 billion monthly users and growing, Facebook has cemented itself as one of the best resources for connecting with others on the web. For businesses, it provides a unique intersection by allowing you to quickly spread information while still maintaining a personal touch and building a good rapport with your followers. With its […]
I recently spoke at a branch meeting for the Chicago Dental Society. It was a great experience. I have the mentality that there’s always room to improve and always something to learn. I also believe that as a presenter, it’s best to involve the people as much as possible. One-way conversation gets stale in any […]
The Good News You’re looking for new patients, and they are looking for you too! With the dawn of the social media age, the buying process has been flipped upside down. Now, instead of making a decision based on just what has been presented in ads and websites, consumers are also making buying decisions based […]
