social media

What Does Your Logo Color Say About You?

Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]

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3 Things You Should Be Doing on Social Media

  Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account[ii], it is evident that these free tools are critical to capturing your full audience. For […]

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Are QR Codes Right for Your Dental Marketing?

I recently spoke at a branch meeting for the Chicago Dental Society. It was a great experience. I have the mentality that there’s always room to improve and always something to learn.  I also believe that as a presenter, it’s best to involve the people as much as possible. One-way conversation gets stale in any […]

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Good News, Bad News, and More Good News

The Good News You’re looking for new patients, and they are looking for you too! With the dawn of the social media age, the buying process has been flipped upside down.  Now, instead of making a decision based on just what has been presented in ads and websites, consumers are also making buying decisions based […]

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