Before building your marketing strategy, consider: What kind of dentistry is most fulfilling? Do you enjoy seeing results? Is it profitable? It’s very important to consider these factors when choosing your marketing plan so you can specifically target the types of cases you want. You can run an ad on social media targeting specific services […]
Sometimes when people think of marketing, they think of something that is false, pushy, or over-promising. This causes people, especially in the dental community, to steer away from marketing. I wanted to give you a new perspective of how I view marketing and why I’m so passionate about it and find it so fun. Marketing […]
Did you know that educating your potential patients can build their trust, giving them reason to travel longer distances and accept the treatment they need? By establishing credibility with your community through education-based marketing, you can ensure that you have their goals, interests, and oral health in mind. Learn how utilize education in your marketing […]
Dental Marketing It is important that you have a system in place for keeping track of new patient referrals. Doing so not only makes it easier to report to your marketing consultant or practice management coach, but it also provides a way to measure your progress. You can create a simple report that tracks the […]
With almost 2 billion monthly users and growing, Facebook has cemented itself as one of the best resources for connecting with others on the web. For businesses, it provides a unique intersection by allowing you to quickly spread information while still maintaining a personal touch and building a good rapport with your followers. With its […]
There are certain words that will instantly invoke fear in your patients on a psychological level. These words will make their visit less enjoyable and have them focusing on their fears versus the end result of having a beautiful and healthy smile. Using these words in a conversation with a new patient can discourage them […]
