There’s an art to conversing with patients. A certain “back and forth” that allows you to lead the conversation while involving the patient. It’s similar to a formal dance. It’s important that your team be trained in this hypothetical dance. It’s most important that front desk employees master the steps. One flub by the front […]
Yesterday while speaking with a very experienced and knowledgeable consultant, she shared with me that one of her clients has what she called “schizophrenic marketing”. As she progressed to tell me about her client, she mentioned that he was working with various marketing companies all with different visions. He has 2 websites, neither of which […]
Have you seen the YouTube video about the little boy who was sedated after his visit to the dentist? Almost everyone remembers “David After Dentist” even though it came out years ago. How did that video make you feel? Many were disgusted in David’s father for recording him. Others laughed and thought it was just […]
The Good News You’re looking for new patients, and they are looking for you too! With the dawn of the social media age, the buying process has been flipped upside down. Now, instead of making a decision based on just what has been presented in ads and websites, consumers are also making buying decisions based […]
As you may know, one bad review may prevent a new patient from calling your practice. Did you know that you are on these review sites whether you like it or not? It’s true! Just Google search your name or practice name and watch as you come up on sites like Healthgrades, Yelp, Doctoroogle, Google+, […]
The other morning on the way to work I noticed something interesting while waiting for a light to change. Off to the left was a small shopping plaza. It was not much different from any of the others found scattered along almost every busy road and highway. But what really caught my attention was a […]