What’s More Important Than Money? Today I’d like to share a story that happened to a doctor I’ve known for a very long time and who I have a great deal of respect for. Having been in practice for many years, this doctor was in the process of training an associate to take over the practice after their eventual retirement. […]
How Are You Celebrating Your Wins? Whether you’re running a single dental office or the entirety of a global enterprise like Amazon, there’s a focus on how we can improve and grow our businesses. This is one of the best parts about owning a company and I would never suggest you do otherwise. At my speaking events, in my business, and […]
Let’s Talk About Why Most Business Owners Never Grow Beyond the $1 Million Mark No one is born being a fantastic business leader. You either enjoy it and do your best to learn more, or you don’t. Despite this fact, I often hear dentists claim that they are “bad at business” when the reality is they are only holding themselves back. So, what’s holding you back from finding […]
New Year’s Resolution Check-In I’m going to say something that may shock you. January is almost over. If you are like me, you’re probably wondering where the time went. You may also feel a slight sense of guilt as you realize you’re not quite as far along in your New Year’s Resolution as you would like to be. As […]
3 Reasons Why You Hate Marketing That Are Really The Reasons You Should Love It It has been a long-held belief in the dental profession that there is no place for marketing in dentistry. Unfortunately, the marketing industry is not doing itself any favors when it comes to dispelling this myth in my opinion. For some doctors, it is the concern that marketing may be simply too much of an […]
Why Transparency Is So Important To Your Business Recently, I had some unexpected time on my hands and thought I’d check out the corporate optometrist near me. I was curious what kind of shenanigans I’d get to witness. After seeing specials for $35 eye exam, I didn’t have much to lose. Of course the exam was next to nothing and the eyeglass section […]
The Recipe For Successful Relationships: 1 Part Integrity, 1 Part Openness, 1 Part Trust Have you ever met someone who is incapable of admitting when they made a mistake? Whether it is from fear of punishment, or a simple unwillingness to believe that they could be wrong, this inability to apologize is a serious hindrance on your business growth. No one likes to mess up and admitting when you […]
Dental Marketing | Tweak Your Mindset For a More Positive Practice As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients don’t want to spend […]
Dental Marketing | Your Actions Today Influence the Future of Your Business Last year, I hosted a live logo evaluation on Facebook. Doctors and clients would send logos for me to evaluate based upon my own personal preferences and my expertise in the field. The event went really well, with many enjoying the free guidance and fun atmosphere. A year passed and I nearly forgot about the […]
