identity dental marketing

Why Transparency Is So Important To Your Business

Recently, I had some unexpected time on my hands and thought I’d check out the corporate optometrist near me. I was curious what kind of shenanigans I’d get to witness. After seeing specials for $35 eye exam, I didn’t have much to lose. Of course the exam was next to nothing and the eyeglass section […]

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The Recipe For Successful Relationships

Have you ever met someone who is incapable of admitting when they made a mistake? Whether it is from fear of punishment, or a simple unwillingness to believe that they could be wrong, this inability to apologize is a serious hindrance on your business growth. No one likes to mess up and admitting when you […]

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Tweak Your Mindset For a More Positive Practice

As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients don’t want to spend […]

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Your Actions Today Influence the Future of Your Business

Last year, I hosted a live logo evaluation on Facebook. Doctors and clients would send logos for me to evaluate based upon my own personal preferences and my expertise in the field. The event went really well, with many enjoying the free guidance and fun atmosphere. A year passed and I nearly forgot about the […]

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Are You Holding Your Google Ranking Back?

Dental Marketing Company SEO can be instrumental in attracting new patients to your practice. Naturally, you want your practice’s website to be ranked first when someone is searching for a dentist in your town or area. There are several steps you can take to help your practice get there. This includes: Get Google Reviews Have […]

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