Post consistently, at least once per week. Include strategic hashtags & visually appealing graphics. Interact with our viewers by replying and liking comments. Publish multiple social media platforms. Encourage interaction by posting questions or polls. Avoid posting controversial content. Most importantly – be true to you!
Recently I made a post asking the dentists who make up the Facebook group “Dental Marketing with Grace” if they could list only one main core value. The post generated excellent engagement and many members listed values that I easily agreed with and understood. When someone mentioned “loyalty”, my thoughts quickly oscillated between “that’s a […]
Do you work hard to avoid having difficult conversations with your employees? Do you do everything in your power to keep the peace, just accepting some poor behaviors rather than start a confrontation? Whatever reason you choose to avoid these conversations, you shouldn’t allow the inability to confront the things that truly matter to the […]
Remember Why Who are you serving? As dentists, it’s likely that you’re helping change people’s lives for the better with great oral health every day. You’re important, and so is the work you do. Get up and do it as best you can. Break it Down How do we eat an elephant? One bite […]
I have a friend who’s been thinking, and dreaming, and planning on launching her own business for years. Unfortunately, she hasn’t done much “doing”. She’s the kind of person who has no lack of experience or knowledge, and she’s been growing and learning in her chosen industry for years. She has had all the tools […]
Today I’d like to share a story that happened to a doctor I’ve known for a very long time and who I have a great deal of respect for. Having been in practice for many years, this doctor was in the process of training an associate to take over the practice after their eventual retirement. […]
Whether you’re running a single dental office or the entirety of a global enterprise like Amazon, there’s a focus on how we can improve and grow our businesses. This is one of the best parts about owning a company and I would never suggest you do otherwise. At my speaking events, in my business, and […]
No one is born being a fantastic business leader. You either enjoy it and do your best to learn more, or you don’t. Despite this fact, I often hear dentists claim that they are “bad at business” when the reality is they are only holding themselves back. So, what’s holding you back from finding […]
I’m going to say something that may shock you. January is almost over. If you are like me, you’re probably wondering where the time went. You may also feel a slight sense of guilt as you realize you’re not quite as far along in your New Year’s Resolution as you would like to be. As […]
It has been a long-held belief in the dental profession that there is no place for marketing in dentistry. Unfortunately, the marketing industry is not doing itself any favors when it comes to dispelling this myth in my opinion. For some doctors, it is the concern that marketing may be simply too much of an […]
