Ethical Dental Marketing | Does Your Marketing Tell a Story? Everybody loves a great story, and everybody loves a great storyteller. The same concept holds true in dental marketing. By creating a narrative in your messaging, you can engage your potential patients much easier than with standalone ads. In this guide, you will learn about sequential advertising and how you can implement it to benefit […]
Dental Marketing | Learning to Let it Bounce Off There’s a trick to dealing with negativity in your life, whether it stems from unfounded criticism or unethical competition. It’s called letting it bounce off, and it will be one of the most important strategies you can learn as a business owner. By letting these negative moments bounce off, you can keep your motivation strong, […]
Ethical Dental Marketing | Big News November 2015 Important Google Change Google’s most recent change effects your ability to collect patient reviews. Google recently made a change to their Google Plus platform. This change has separated its business listings from their social media platform. WHY THE CHANGE? Google’s attempt to make a popular social media platform has failed in comparison to Facebook, […]
