There are certain words that carry negative meaning in the minds of many. I wrote about words to avoid in dentistry in my previous blog post, Dental Curse Words. I’ve noticed that almost unanimously when recommending “Email Marketing” to my clients, they often get the concerned look on their face. It’s the kind of look […]
There are many things to consider when starting a dental practice of your own. We’ve taken the time to carefully analyze the process of starting a dental practice. Besides marketing, you’ll need to choose a location, decide if you’ll purchase an existing practice or start from scratch. You’ll need a contractor, a designer, a management […]
It’s no secret that SEO works for attracting new patients. Of course, you want your website to be first when someone searches for a dentist in your town. In the race to the top of the page, there are many things you can do to help yourself get there, including: Get real reviews onto Google […]
Thursday night around 10pm, I was getting myself ready for bed when I heard 8 gunshots outside of my house. I live in a safe neighborhood in the suburbs. It was rare to hear such a thing. I checked if my husband had heard it and he confirmed without any doubt that they were in […]
Many SEO companies are now saying “link building is dead”. They are dead wrong. SEO pro’s are noticing that Google is favoring on-site SEO ranking factors more than they did in the past. On-site factors (including how your website is developed) have been major ranking factors for years and continue to increase in importance. In […]
I’m asked this questions on a regular basis. Recently a client asked me to provide him with my story. He wanted to know why and how I gained the experience necessary to grow his business. So, in my usual state of full disclosure, I gave him my story. Today, I’ll share it with you. The […]
There’s an art to conversing with patients. A certain “back and forth” that allows you to lead the conversation while involving the patient. It’s similar to a formal dance. It’s important that your team be trained in this hypothetical dance. It’s most important that front desk employees master the steps. One flub by the front […]
I recently spoke at a branch meeting for the Chicago Dental Society. It was a great experience. I have the mentality that there’s always room to improve and always something to learn. I also believe that as a presenter, it’s best to involve the people as much as possible. One-way conversation gets stale in any […]
The best dental websites GROW. They grow your practice. They grow to adapt to your internal happenings. They grow to reflect current trends. They grow to sync with a variety of platforms and software.
This morning, I had a quick discussion with a friend. I asked how his business was coming along. He told me that it’s not profitable yet but growing. He told me that his role in his non-profit is making it harder to have enough time to get his business off the ground. I’ve been there. […]
