I’m asked this questions on a regular basis. Recently a client asked me to provide him with my story. He wanted to know why and how I gained the experience necessary to grow his business. So, in my usual state of full disclosure, I gave him my story. Today, I’ll share it with you. The […]
There’s an art to conversing with patients. A certain “back and forth” that allows you to lead the conversation while involving the patient. It’s similar to a formal dance. It’s important that your team be trained in this hypothetical dance. It’s most important that front desk employees master the steps. One flub by the front […]
I recently spoke at a branch meeting for the Chicago Dental Society. It was a great experience. I have the mentality that there’s always room to improve and always something to learn. I also believe that as a presenter, it’s best to involve the people as much as possible. One-way conversation gets stale in any […]
The best dental websites GROW. They grow your practice. They grow to adapt to your internal happenings. They grow to reflect current trends. They grow to sync with a variety of platforms and software.
This morning, I had a quick discussion with a friend. I asked how his business was coming along. He told me that it’s not profitable yet but growing. He told me that his role in his non-profit is making it harder to have enough time to get his business off the ground. I’ve been there. […]
Yesterday while speaking with a very experienced and knowledgeable consultant, she shared with me that one of her clients has what she called “schizophrenic marketing”. As she progressed to tell me about her client, she mentioned that he was working with various marketing companies all with different visions. He has 2 websites, neither of which […]
Many dentists graduate dental school and go on to work as an associate for a few years before starting their own practice. You often start out as a top dog and sometimes have a hard time relating to what life was like prior to being a business owner. Unlike restaurant managers and business executives, most […]
We order from a local restaurant about once a week for lunch. It’s really a great restaurant because they have super healthy and affordable options that don’t taste like cardboard. We order lunch and often in an attempt to hit a minimum amount to qualify for delivery, we have to add extras like sour cream. […]
1. Make sure your patients know what services you offer. Many dentists skip the suggestion to develop a customized brochure for their office. They think that the freebies sent in the mail provide enough information about their services. Patients often see these brochures and still question their dentists ability to perform those services. A branded brochure […]
Last week in Aruba at the ADCPA Continuing Education Getaway I gave a presentation about internet marketing. I spoke about what the different options are and what you can expect from them. I warned attendees about scams and efforts that won’t produce a positive ROI. After the presentation, quite a few dentists wanted to speak […]
