I’ve been marketing dentists all over the country for about a decade. In this time, I’ve learned quite a bit about how they interpret information. Understanding how to best communicate with my clients has allowed me to provide custom marketing solutions in a timely way. I know each dentist that I meet is different, but for fun, […]
My name is Lindsay, and I am the resident Snapchat Queen here at the Identity Dental Marketing office. By now, I’m sure you’ve heard of Snapchat. At first glance, investing marketing dollars into the social media platform might not interest you. But hear me out, Snapchat has a significant place in dentistry. According to recent […]
The ever-changing Google algorithm has produced two updates that will undoubtedly affect local search marketing. Here’s what Google’s new updates mean for your dental practice’s Internet Marketing strategy: About a week ago, Search Engine Land reported that paid advertisements will now appear in Google’s Local Finder results. This update affects the results that appear once […]
Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP) and in dentistry, your USP should be the foundation of your brand/reputation. So, if your answer to that question is, “patients choose me because I’m the friendly, personable, and […]
In the latter part of February 2016, Google updated its desktop search platform by removing the sidebar, “Right Rail,” Google Ads section. Now, Google advertisements are displayed either at the very top of one’s screen, within the top 3-4 results, or at the very bottom. This update makes competition higher and drives up rates for […]
My husband surprised me with a gift this weekend. He booked an appointment for me to check out a new yoga studio near my home. He signed me up for a free one-on-one session and a class. Upon entering the studio, I was greeted kindly by a woman who I believe is the owner. She […]
LinkedIn recently debuted LinkedIn ProFinder, their resource specifically designed to lead LinkedIn users to freelancers and independent consultants in their area. And though the new tool isn’t geared towards dentistry, it got us thinking: what can you, a dentist, do to leverage LinkedIn to attract new patients? The Three Best Ways for a Dentist to […]
We can all learn a lesson from Jeb Bush. You may be assuming that we are referencing his political stance or campaign tactics, but that is not the case here. In fact, we at Identity Dental Marketing will always associate him with these three words: domain name fail. You see, by the time Jeb began […]
I’ve been doing some soul searching. I’m pained to ask myself this question. Why doesn’t marketing ALWAYS work the same way for each dentist? WHY?!!! When sitting in a lecture today, hearing a TOP producing doctor, one of my clients, talk about his successes, I ask myself, “Why?”. “Why can it work so well for […]
It’s a wonderful time of year. I’m happy to share the news from our office. Grace welcomed her second child, Lydia Colette, into the world on October 26th. Mom and baby are well. Grace is back to work part time in December and will be back full time by the start of the year. Ariene […]
