Google’s latest algorithm update, known as “Possum,” includes substantial changes to the way local searches are processed. How this will impact your business depends largely on your internet marketing strategies. However, Possum has the potential to dramatically increase local search rankings for your business. Here are five important factors you should consider. 1. Prior to […]
Facial recognition is the ability to recognize and remember a person’s face. Our business and personal life depends on the ability to recognize others. This may be the reason that advertisements which feature a person’s face typically outperform those which do not. You’ve heard the saying that “sex sells”. This is the notion that people who […]
We’ve all been told we need to be “on” social media. The truth is this feels confusing and frustrating to many dentists and doctors that simply do not have the time or desire to spend hours updating statuses or posting photos. Below are 9 tips to controlling your Facebook page and social media presence without […]
Patient testimonial videos are a surefire way to set yourself apart online as a top dentist in your area. Once you’ve scheduled a few of your happiest patients to record a video testimonial, you’ll want to maximize their time to create a strong, compelling video. We’ve detailed our 5 tips for executing compelling patient testimonial […]
If video blogging isn’t part of your overall marketing strategy, it’s time to add it to the mix. Google’s SEO algorithm favors video content, which is considered “high-quality online content,” and rewards those that are regularly adding it to their online landing pages. Uploading fresh video content to your website on a monthly basis can […]
The sun is out and spirits are high; it’s officially “fest” season. Festivals and community events are a great place to promote your dental practice. Here are 5 tips for making most out of your community event marketing: 1. Hand out promotional items–confidently! When you and your team are distributing postcards and flyers to fellow […]
It’s amazing what technology can do for you. It’s true that “robots” are beginning to replace workers. To many this may be shocking and disappointing. However, to me, it’s great! There’s always going to be a demand for the people who bring true value to your business. Honest, hard workers. To me, this technology can […]
Recently, I purchased a membership to a subscription food service. I did this for many reasons, but mostly for my health. Each week, 3 meals arrive at my door with ingredients, portions and cooking instructions. After getting my first few recipes and ingredients I was excited. My life quality, health and wellness was instantly improved. Then I […]
I’ve been marketing dentists all over the country for about a decade. In this time, I’ve learned quite a bit about how they interpret information. Understanding how to best communicate with my clients has allowed me to provide custom marketing solutions in a timely way. I know each dentist that I meet is different, but for fun, […]
My name is Lindsay, and I am the resident Snapchat Queen here at the Identity Dental Marketing office. By now, I’m sure you’ve heard of Snapchat. At first glance, investing marketing dollars into the social media platform might not interest you. But hear me out, Snapchat has a significant place in dentistry. According to recent […]
