Ethical Dental Marketing Company

Good News, Bad News, and More Good News

The Good News You’re looking for new patients, and they are looking for you too! With the dawn of the social media age, the buying process has been flipped upside down.  Now, instead of making a decision based on just what has been presented in ads and websites, consumers are also making buying decisions based […]

Join Our Free Facebook Group

10 Ways to Improve the Patient Experience

10. Greet your new patients with a handshake and kind introduction. 9.  Offer water bottles, coffee and tea in your waiting area. 8. Let your patients know that as a courtesy you will submit to their insurance company. 7. Take at least 10 minutes talking with the patient and asking specific questions. When seeing a […]

Join Our Free Facebook Group

New, Simple Way to Attract Patients

As you may know, one bad review may prevent a new patient from calling your practice.  Did you know that you are on these review sites whether you like it or not? It’s true!  Just Google search your name or practice name and watch as you come up on sites like Healthgrades, Yelp, Doctoroogle, Google+, […]

Join Our Free Facebook Group

Time for a New Sign?

The other morning on the way to work I noticed something interesting while waiting for a light to change. Off to the left was a small shopping plaza. It was not much different from any of the others found scattered along almost every busy road and highway. But what really caught my attention was a […]

Join Our Free Facebook Group

Desperate Times and Backyard Dentists

A recent study by the University of Washington Dental School’s Dental Fears Research Clinic found that an estimated fifty percent of Americans avoid going to the dentist out of a fear or their anxiety. That adds up to roughly about 150 million people. It is a shocking figure, but not as shocking as the 73% […]

Join Our Free Facebook Group

Dental Office Scripts

So you’re looking for some scripts, eh?  Now I’m not totally against scripts.  In fact, I often devise custom scripts for my clients. However, I do have my reservations. Scripts, like many marketing tools have been exploited by marketing companies.  The same script doesn’t work for every office, even though companies may try to sell […]

Join Our Free Facebook Group

Facebook For Dentists

Facebook for dentists is great! We recommend having an on-going Facebook maintenance program. Contact us today for more questions! (847) 629-4646

Join Our Free Facebook Group

Respect

It’s really sad when I go into an office and I hear the doctor being outright mean to his team. Listen, I know it’s a stressful job. I know you team isn’t always doing everything right. I’m seeing an increase in disrespect within the dental office. It seems that the doctor is busy in the […]

Join Our Free Facebook Group

Dental Marketing Plans

When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand their marketing productivity with our customized dental […]

Join Our Free Facebook Group