The Good News You’re looking for new patients, and they are looking for you too! With the dawn of the social media age, the buying process has been flipped upside down. Now, instead of making a decision based on just what has been presented in ads and websites, consumers are also making buying decisions based […]
10. Greet your new patients with a handshake and kind introduction. 9. Offer water bottles, coffee and tea in your waiting area. 8. Let your patients know that as a courtesy you will submit to their insurance company. 7. Take at least 10 minutes talking with the patient and asking specific questions. When seeing a […]
As you may know, one bad review may prevent a new patient from calling your practice. Did you know that you are on these review sites whether you like it or not? It’s true! Just Google search your name or practice name and watch as you come up on sites like Healthgrades, Yelp, Doctoroogle, Google+, […]
Take a moment to examine your current logo. What do you take away from its design? Your logo is not your brand. It is a part of brand identity, but it is not your brand. People are meant to identify your logo and instantly connect it with your brand and its overall message, without any […]
The other morning on the way to work I noticed something interesting while waiting for a light to change. Off to the left was a small shopping plaza. It was not much different from any of the others found scattered along almost every busy road and highway. But what really caught my attention was a […]
A recent study by the University of Washington Dental School’s Dental Fears Research Clinic found that an estimated fifty percent of Americans avoid going to the dentist out of a fear or their anxiety. That adds up to roughly about 150 million people. It is a shocking figure, but not as shocking as the 73% […]
So you’re looking for some scripts, eh? Now I’m not totally against scripts. In fact, I often devise custom scripts for my clients. However, I do have my reservations. Scripts, like many marketing tools have been exploited by marketing companies. The same script doesn’t work for every office, even though companies may try to sell […]
Facebook for dentists is great! We recommend having an on-going Facebook maintenance program. Contact us today for more questions! (847) 629-4646
It’s really sad when I go into an office and I hear the doctor being outright mean to his team. Listen, I know it’s a stressful job. I know you team isn’t always doing everything right. I’m seeing an increase in disrespect within the dental office. It seems that the doctor is busy in the […]
When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand their marketing productivity with our customized dental […]
