It’s important to have the ability to evaluate your return on investment. Automated call tracking phone numbers do not work. Often times patients can find your website from a mailer. Then call the number on the website. Perhaps they find you on Google, then visit your Facebook page before calling. Gone are the days when […]
The holidays are the perfect time to share your gratitude and warm wishes with the people who choose you as their dentist all year long. We can design your custom holiday card for only $250. We understand how busy this season can be. That’s why we are offering convenient options to meet the needs of […]
You may already know how first impressions work. Within seconds, the person you are meeting for the first time has already judged you subconsciously and made assumptions about your income level, personality, hobbies and more. Before patients ever make their way through your front door, they’ve already judged your business. They’ve done this in […]
Google’s latest algorithm update, known as “Possum,” includes substantial changes to the way local searches are processed. How this will impact your business depends largely on your internet marketing strategies. However, Possum has the potential to dramatically increase local search rankings for your business. Here are five important factors you should consider. 1. Prior to […]
Facial recognition is the ability to recognize and remember a person’s face. Our business and personal life depends on the ability to recognize others. This may be the reason that advertisements which feature a person’s face typically outperform those which do not. You’ve heard the saying that “sex sells”. This is the notion that people who […]
We’ve all been told we need to be “on” social media. The truth is this feels confusing and frustrating to many dentists and doctors that simply do not have the time or desire to spend hours updating statuses or posting photos. Below are 9 tips to controlling your Facebook page and social media presence without […]
Patient testimonial videos are a surefire way to set yourself apart online as a top dentist in your area. Once you’ve scheduled a few of your happiest patients to record a video testimonial, you’ll want to maximize their time to create a strong, compelling video. We’ve detailed our 5 tips for executing compelling patient testimonial […]
If video blogging isn’t part of your overall marketing strategy, it’s time to add it to the mix. Google’s SEO algorithm favors video content, which is considered “high-quality online content,” and rewards those that are regularly adding it to their online landing pages. Uploading fresh video content to your website on a monthly basis can […]
The sun is out and spirits are high; it’s officially “fest” season. Festivals and community events are a great place to promote your dental practice. Here are 5 tips for making most out of your community event marketing: 1. Hand out promotional items–confidently! When you and your team are distributing postcards and flyers to fellow […]
It’s amazing what technology can do for you. It’s true that “robots” are beginning to replace workers. To many this may be shocking and disappointing. However, to me, it’s great! There’s always going to be a demand for the people who bring true value to your business. Honest, hard workers. To me, this technology can […]
