In a time when so many people gather information and make decisions based off of what they see on the Internet, a strong persuasive website is a necessity for your practice. A clean and gorgeous website implies clean and gorgeous dentistry. Moreover, how is your brand messaging being translated online? If you’re a “modern” dental practice […]
When shopping around for a marketing company to help you market your practice, what things would you consider? At Identity, we’ve already predicted some of the things that would matter most to you. We offer personal customer service and a customized plan based on your goals and vision. We also have an impressive turnaround time […]
The best dental websites GROW. They grow your practice. They grow to adapt to your internal happenings. They grow to reflect current trends. They grow to sync with a variety of platforms and software.
Yesterday while speaking with a very experienced and knowledgeable consultant, she shared with me that one of her clients has what she called “schizophrenic marketing”. As she progressed to tell me about her client, she mentioned that he was working with various marketing companies all with different visions. He has 2 websites, neither of which […]
You may not realize it but there are design trends for websites. We sometimes play this game in the office, where we guess the age a website was designed and then look up the date. We’re usually spot on. Just because your website looks bad today, doesn’t mean you weren’t happy with it 3 years […]
We’ve done a comparison with our competition. We’ve checked out their websites, marketing methods, and philosophies and deliberately decided to do things differently. Their website options may seem okay for the price. Get started for a couple thousand dollars, but end up paying $200-$500 monthly for hosting, maintenance, their content management system and “SEO”. But […]