Grace Rizza | How Not to Upset Your Followers Today, I am going to give you a couple of tips on how to not upset your followers on Facebook. Tip 1: When broadcasting video, make sure you speak at an appropriate pace. When people talk too slowly, it loses the interest of their audience. Be sure to speak at an appropriate pace so that […]
Dental Marketing | Signs of a Weak Minded Leader I’ll start by saying that I fully realize this is not my average dental marketing post. I do agree however that there’s no greater new patient magnet than by building a happy, healthy and motivated team. I will also start by admitting guilt to some of these awful tendencies. Any successful small business owner wears […]
Featured Website: Upper Valley Pediatric Dentistry What is a great website? What features or functions come to mind when you think of an effective website. Our team of results-driven, creative minds thrive on helping dentists and dental professionals showcase their skills and attract new patients through effective website design. This month we’re highlighting Upper Valley Pediatric Dentistry’s website. Scrolling Is In […]
Identity Dental Marketing | Save Your Most Valuable Asset Your time is extremely valuable. In fact, it’s your most valuable possession. As a successful dentist, you are required be a business leader and medical expert. If you have any aspiration of having a life outside of dentistry, this requires you to delegate some of the roles you may have once took on yourself. Whether […]
Snapshot for Success – Adding Photos to Reviews Dental Consulting Photos are a great way to stand out. They provide an inside look at your practice that can often not be fully understood by reading a text description. Including photos in your Google Reviews is one way to increase your exposure. You can add a photo in one of a few ways. Through […]
Dental Marketing | Corporate Dentistry Can Benefit You You’ve likely heard the buzz about corporate dentistry and how the profession is changing fairly rapidly. Some forecast doom and gloom for the privately owned practice. Others refuse to believe anything is changing at all. The reality lies somewhere in between. The rise in corporate dentistry will bring advantages to the public and the dental profession. Above all, […]
Marketing for Dentists | When should you start thinking about selling your dental practice? Don’t wait until you get the itch to retire to think about your exit strategy. It’s never too soon to think about selling your practice. Yes, you read that correctly. You should be considering obstacles for selling your practice even before you buy it. Here are a few things to evaluate years before it’s time […]
Dental Marketing | 3 Steps to Gaining a 5-Star Reputation Article by: Grace Rizza, Owner of Identity Dental Marketing If you haven’t yet realized, people value online reviews. Google reviews get substantial exposure and contribute to your SEO efforts. Often, our clients ask for tips to help them become more successful in gaining dozens and even hundreds of 5 star reviews online. Read on to […]
3 Fun Ways Market your Practice this Mother’s Day Everyone gives flowers for Mom’s Day. This year, involve your team and do something different and fun. In the month of May, consider the following marketing ideas for your practice. 1. Consider our Strong Mom Contest. Have your patients nominate their mom on your Facebook page for “City’s Strongest Mom.” The winning mom (with the most […]
SEO for Dentists | The Rules of SEO September 4, 1998 – Google started Google quickly became number one for one reason: it aimed to do only one thing. While AOL was sending CDs about instant messenger and email, and Yahoo cluttered its homepage with weather, stocks and news, Google kept its cool and carried on with one mission: to become THE NUMBER […]
