A growing practice needs to have a strong online presence, and a large part of that comes from patient reviews. With over 84 percent of people trusting online reviews to help them decide between options, these powerful tools have the potential to make or break your business. So how can you collect more positive […]
When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll need to determine […]
If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities […]
Success is individual and personal—each individual has their own vision of success for their life. To some, success is intertwined with monetary wealth, or how they feel at the end of a productive day. To most, a healthy work-life balance drives feelings of success and accomplishment. Here are a couple tips on finding your […]
At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our hiring practices, accepting new clients, and […]
Quick Fix for Team Discord (How to Make Successful Employees) Getting your team on the same page is vitally important. Discord among employees can really affect your business in a negative way. When business leaders ask me what I think they should do to connect with their team, I tell them it’s a multi-faceted […]
As you may know, in the past I have brought up the forbidden “S” word: Sales. To me, it is just a word that means you educate and inform your patients to make the best decisions for their health. However, some people don’t like this word. If you prefer to hear a different word, replace […]
You can likely get more out of your internet marketing campaign. All too often, I meet a dentist and hear that they have three or four different marketing companies managing different aspects of their online presence. They have a review company, an SEO company, a pay-per-click company, and a social media marketing company. The problem […]
Today I am going to be talking to you about a very exciting change involving Facebook marketing and search engine marketing. If you have been investing in SEO and pay-per click and you’re seeing a great return on investment, it’s about to get even better. Now you can integrate your Facebook chat functionality with your […]
When you started your business, you were likely excited to the point that you found it difficult to sleep at night. As years pass, that excitement has transformed. You may still find it rewarding and enjoyable, however, you may be looking for ways to reignite that passion for your profession. As your business has grown, […]
