Hitting Your Target Market Before building your marketing strategy, consider: What kind of dentistry is most fulfilling? Do you enjoy seeing results? Is it profitable? It’s very important to consider these factors when choosing your marketing plan so you can specifically target the types of cases you want. You can run an ad on social media targeting specific services […]
How Do You Set Your Practice Apart? Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your entire branding […]
10 Ways to Bring Your Practice into 2019 Each year, the dental profession evolves through new forms of technology, marketing, and an ever-important patient experience. Whether your marketing campaign started six months or six years ago, you still have an opportunity to embrace the coming year’s trends and techniques and stay ahead of the curve. As we move into the New Year together, […]
Why Do Dental Practices Go Out of Business? Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business without solid business advice or training from a […]
Good News, Bad News, and More Good News The Good News You’re looking for new patients, and they are looking for you too! With the dawn of the social media age, the buying process has been flipped upside down. Now, instead of making a decision based on just what has been presented in ads and websites, consumers are also making buying decisions based […]
