dental marketing

Is Your Website Sabotaging Your Dental Practice?

In a time when so many people gather information and make decisions based off of what they see on the Internet, a strong persuasive website is a necessity for your practice. A clean and gorgeous website implies clean and gorgeous dentistry.  Moreover, how is your brand messaging being translated online? If you’re a “modern” dental practice […]

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Finish Strong!

  Dental Marketing Strategies for 4th Quarter 2015 End the year strong by planning your 4th quarter marketing agenda to prevent gaps in your schedule. Below are 6 marketing strategies that can help to boost business: Host a patient appreciation photography day. Hire a photographer to come to your office and take professional photos of […]

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SEO as of Today

Back when I started offering SEO, very few people knew what it was. Now the word gets thrown around on a daily basis by people who don’t fully understand it. Recently, a major SEO blog report came out saying a few things that have turned people upside down and made my life a little more […]

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Are QR Codes Right for Your Dental Marketing?

I recently spoke at a branch meeting for the Chicago Dental Society. It was a great experience. I have the mentality that there’s always room to improve and always something to learn.  I also believe that as a presenter, it’s best to involve the people as much as possible. One-way conversation gets stale in any […]

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“We Have Never Done any Marketing.”

Last week in Aruba at the ADCPA Continuing Education Getaway I gave a presentation about internet marketing.  I spoke about what the different options are and what you can expect from them. I warned attendees about scams and efforts that won’t produce a positive ROI. After the presentation, quite a few dentists wanted to speak […]

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Desperate Times and Backyard Dentists

A recent study by the University of Washington Dental School’s Dental Fears Research Clinic found that an estimated fifty percent of Americans avoid going to the dentist out of a fear or their anxiety. That adds up to roughly about 150 million people. It is a shocking figure, but not as shocking as the 73% […]

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Are You Overpaying for Your Site?

We’ve done a comparison with our competition. We’ve checked out their websites, marketing methods, and philosophies and deliberately decided to do things differently. Their website options may seem okay for the price. Get started for a couple thousand dollars, but end up paying $200-$500 monthly for hosting, maintenance, their content management system and “SEO”. But […]

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