Dental Consulting Photos are a great way to stand out. They provide an inside look at your practice that can often not be fully understood by reading a text description. Including photos in your Google Reviews is one way to increase your exposure. You can add a photo in one of a few ways. Through […]
You’ve likely heard the buzz about corporate dentistry and how the profession is changing fairly rapidly. Some forecast doom and gloom for the privately owned practice. Others refuse to believe anything is changing at all. The reality lies somewhere in between. The rise in corporate dentistry will bring advantages to the public and the dental profession. Above all, […]
Don’t wait until you get the itch to retire to think about your exit strategy. It’s never too soon to think about selling your practice. Yes, you read that correctly. You should be considering obstacles for selling your practice even before you buy it. Here are a few things to evaluate years before it’s time […]
Article by: Grace Rizza, Owner of Identity Dental Marketing If you haven’t yet realized, people value online reviews. Google reviews get substantial exposure and contribute to your SEO efforts. Often, our clients ask for tips to help them become more successful in gaining dozens and even hundreds of 5 star reviews online. Read on to […]
Everyone gives flowers for Mom’s Day. This year, involve your team and do something different and fun. In the month of May, consider the following marketing ideas for your practice. 1. Consider our Strong Mom Contest. Have your patients nominate their mom on your Facebook page for “City’s Strongest Mom.” The winning mom (with the most […]
September 4, 1998 – Google started Google quickly became number one for one reason: it aimed to do only one thing. While AOL was sending CDs about instant messenger and email, and Yahoo cluttered its homepage with weather, stocks and news, Google kept its cool and carried on with one mission: to become THE NUMBER […]
Today I’d like to talk about a concept that I call “Letting it Bounce Off.” This is one of the most important strategies that I’ve learned in business to keep me strong, on track, and focused on leading my team and my clients to success. As your success continues to improve and people start to […]
In a time when so many people gather information and make decisions based off of what they see on the Internet, a strong persuasive website is a necessity for your practice. A clean and gorgeous website implies clean and gorgeous dentistry. Moreover, how is your brand messaging being translated online? If you’re a “modern” dental practice […]
No-shows, cancellations & pending treatment plans frequently disrupt your morale and production. After investing in marketing, treating your patients like gold and providing the high quality care, how is it possible that patients choose to postpone treatment? The answer to this question is simple. They don’t want the treatment. You may have convinced them that […]
Lately, I’ve been experiencing more and more of our clients forwarding us emails, invoices and letters from outside marketing companies that are just plain unethical. I’ve seen advertisements that look like invoices. I’ve seen countless companies spamming my clients about Google changes and how they “better be aware of this major change that is coming […]
