5 Ways to Attract New Patients
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dental marketing plan
Why Website Security is More Important than Ever
For many of us, the internet can be a daunting place. In fact, the average person uses less than 1 percent of the whole system. That’s a lot of unknown content, and it’s all referred to as “The Deep Web”. With an intimidating name, you might expect this part of the internet to be rife […]
Hitting Your Target Market
Before building your marketing strategy, consider: What kind of dentistry is most fulfilling? Do you enjoy seeing results? Is it profitable? It’s very important to consider these factors when choosing your marketing plan so you can specifically target the types of cases you want. You can run an ad on social media targeting specific services […]
Internal Marketing: Targeting Your Existing Patients
Too often dentists focus on bringing in new patients, that they forget there is already a captivated patient population in front of them. It’s a ‘can’t see the forest for the trees’ situation. What is Internal Marketing When you hear the term ‘marketing’, the first thing that comes to mind is likely ads, websites, and […]
Buyer Beware: Marketing Scams (Part 2)
We’re continuing our blog about marketing scams, if you’d like to read part 1, click here. Unfortunately, many agencies prioritize revenue over ethical customer service. The Identity Dental Marketing team takes pride in providing our clients with integrity, treating them with the respect and honesty they deserve. Directory Deception We regret to say we’ve seen […]
5 Things You Might be Missing
Is your content marketing building momentum and exposure for your practice, or does it need a trip to the gym? Each blog or social media post you create should be done so with three main priorities in mind: brand awareness, building your SEO and exposure, and creating credibility through patient education. If your content marketing […]
What Does Your Logo Color Say About You?
Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]
9 Quick Tips For Your Facebook Success
You’ve heard it dozens of times: as a business owner, you need to be on Facebook. In truth, this can feel confusing and frustrating to many dentists and doctors that simply do not have the time or desire to post photos or contribute online. Below are nine tips that will help you control your social […]
Dying but not Dead: Email Marketing in 2019
It appears that with the influx of automation, bulk messaging and digital marketing, email has become the most dreadful form of communication. Email is synonymous with “work” in the eyes of many people, since sifting through their inbox has become a never-ending task. To interrupt the workflow of your patients or clients for your […]
What is the First Thing You do for a New Marketing Client?
When we work with a new client, the first step we take is to listen and learn about your branding. This is the most integral part of your marketing experience. So much more than your logo or tagline, your brand is what your patients will follow and trust. Below are a few key […]
