Dental Marketing | How to Protect Yourself from Unethical Salespeople Smooth talking, and with a confidence that would put Kanye West to shame, unethical salespeople can make almost anything seem like a good idea. They’re paid to do so. But more often than not, these are not the same people who will be doing your marketing work, and they’re not the people you’ll be talking […]
Dental Marketing | 5 Ways to Attract New Patients If you’d like to learn more helpful tips for your business, contact our team today to set up a complimentary marketing planning session and follow us on Facebook.
Dental Marketing | Dangers Lurking in the Deep: Why Website Security is More Important than Ever For many of us, the internet can be a daunting place. In fact, the average person uses less than 1 percent of the whole system. That’s a lot of unknown content, and it’s all referred to as “The Deep Web”. With an intimidating name, you might expect this part of the internet to be rife […]
Dental Marketing | Hitting Your Target Market Before building your marketing strategy, consider: What kind of dentistry is most fulfilling? Do you enjoy seeing results? Is it profitable? It’s very important to consider these factors when choosing your marketing plan so you can specifically target the types of cases you want. You can run an ad on social media targeting specific services […]
The Simplest Way to Improve Your Website Maintaining your website should be something you do on a regular basis. While you’re likely diligent about making sure your services and specials are always updated, you may be slacking in another area–photographs. Say Cheese! Photographs of the doctors and team should be updated at least once a year. Having outdated photos is like holding […]
Smart Marketing for Big Cases How can you become the go-to dentist in your community for larger cases such as dental implants or complete smile replacement? The answer is smart marketing. Learn how to expand your reach for big cases in our latest blog. Building Credibility through Patient Education Why should your patients choose dental implants over a cheaper, quicker […]
Dentistry’s Missed Marketing Opportunity About 5 billion YouTube videos are viewed daily, yet you don’t have an active YouTube channel. This is great! We’ve found another opportunity for you to connect with your patients, friends, followers and neighbors. While presenting to a fine group of specialists last year, I was talking about the potential of the platform and how […]
10 Dental Marketing Predictions for 2016 10 Dental Marketing Predictions for 2016 A Restored Faith in SEO As the social media hype begins to subside, we predict dentists and doctors will become savvy to the methods providing a real, tangible ROI. When looking at past years, many will recognize consistent trends in the effectiveness of “white hat” SEO. 2. Social Media […]
