Do Your Fees Match Your Service Quality? It’s challenging to know the right strategy for what you’re going to charge. You’d think the lower the fee, the higher number of patients you have. In certain specialties and industries, your fee is how people perceive your value. Under-pricing your services may attract the wrong type of patient and set your business up for […]
Stop Losing Cases! You offer your patients a variety of services to meet their needs. These are services that the patient either needs or would benefit from. By offering them, you offer patient convenience while building revenue. So why is your patient acceptance so low? It could be your marketing! What’s Happening? You hand out the exact same […]
Internal Marketing: Targeting Your Existing Patients Too often dentists focus on bringing in new patients, that they forget there is already a captivated patient population in front of them. It’s a ‘can’t see the forest for the trees’ situation. What is Internal Marketing When you hear the term ‘marketing’, the first thing that comes to mind is likely ads, websites, and […]
Buyer Beware: Marketing Scams (Part 1) Integrity is everything in business. It is one of the pillars of my company. We hire by it, we live by it, and we accept clients by it. So nothing bothers us more than when other companies, especially marketing agencies, operate in an unethical manner. As any good doctor will say, “I know I’m not […]
Smart Marketing for Big Cases How can you become the go-to dentist in your community for larger cases such as dental implants or complete smile replacement? The answer is smart marketing like the one made for dental implants Westmont. Learn how to expand your reach for big cases in our latest blog. Building Credibility through Patient Education Why should your […]
14 Frequently Asked Questions about Facebook for Dentists Do Facebook’s evolving tools and strategies leave you with questions about how to market your practice with confidence? Equip yourself with the answers to the most frequently asked questions we’ve heard in dental marketing. 1. How will an active Facebook presence benefit my practice? Building an active Facebook presence through both organic and paid reach […]
5 Ways to Increase Patient Referrals Referrals are one of the most important methods of reaching new patients. How can you get your community buzzing with positivity about your practice? Learn five tips for extending your reach to achieve new referrals in today’s blog. Set a goal. How many patient referrals are you receiving each month? How many would you like […]
Mythbusting: Dental Marketing Style Do you know the difference between fact or fiction when it comes to marketing your practice? Don’t be misled about the answers you deserve as a business owner. Follow along as we break down common myths and misconceptions about dental marketing in today’s blog. Myth 1: Dental marketing simply means having a great website. While […]
What are the Elements of an Effective Website? Some websites sink. Some websites rise. How can you ensure that your practice’s website is visually stunning, fully-responsive, and functional? Learn the elements of what makes an effective website — or better yet, quiz yourself on your practice’s current website and see how you fare. Easy Navigation — Have you ever visited a website and […]
Top 5 Tips for Terrific Testimonials Patient testimonials are an invaluable way to set yourself apart as a top dentist in your area. Once you have scheduled a few of your happiest patients to record their video testimonial, you’ll want to maximize the use of their time to create a strong, compelling video. We’ve gathered our top five tips for recording […]
