Dental Marketing with Grace | How to Define Your Target Market When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll need to determine […]
Dental Marketing With Grace | Community Outreach for New Dentists Local outreach is a great way to gain exposure in your community. However, this type of marketing can be easier for some than it is for others. We have met with doctors who are more introverted and are less comfortable going out into the community. In these instances, I recommend elevating someone on your […]
Marketing with Grace | Why Do Dental Practices Go Out of Business? Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business without solid business advice or training from […]
Daily Grace | Four Ways to Improve Your Team Meetings If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities […]
‘Know Thyself’: The Core Values Driving Identity Dental Marketing At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our hiring practices, accepting new clients, and […]
Daily Grace | What is the Best SEO Tactic? Like an investment strategy, successful SEO requires you to diversify your portfolio. Utilizing a variety of strategies on a daily, weekly, and monthly basis will help your website rank in the top of search engine listings. In this article, we break down four ideas that will help you build a winning SEO strategy: Keywords […]
Dental Marketing Coach | Quick Fix for Team Discord Quick Fix for Team Discord (How to Make Successful Employees) Getting your team on the same page is vitally important. Discord among employees can really affect your business in a negative way. When business leaders ask me what I think they should do to connect with their team, I tell them it’s a multi-faceted […]
Dental Marketing | Sales You Believe In As you may know, in the past I have brought up the forbidden “S” word: Sales. To me, it is just a word that means you educate and inform your patients to make the best decisions for their health. However, some people don’t like this word. If you prefer to hear a different word, replace […]
The Identity Dental Marketing Tornado You can likely get more out of your internet marketing campaign. All too often, I meet a dentist and hear that they have three or four different marketing companies managing different aspects of their online presence. They have a review company, an SEO company, a pay-per-click company, and a social media marketing company. The problem […]
Grace Rizza | New Patients At Your Fingertips Today I am going to be talking to you about a very exciting change involving Facebook marketing and search engine marketing. If you have been investing in SEO and pay-per click and you’re seeing a great return on investment, it’s about to get even better. Now you can integrate your Facebook chat functionality with your […]
