Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest […]
You’ve just started your own dental practice. Your team is trained, your phones are ready, and you’re ready to start your career off right. One question remains: how do you reach and retain the ideal, new patients you hope to serve? In this article you will learn the top 4 marketing strategies for dental startups. […]
Some websites sink. Some websites rise. How can you ensure that your practice’s website is visually stunning, fully-responsive, and functional? Learn the elements of what makes an effective website — or better yet, quiz yourself on your practice’s current website and see how you fare. Easy Navigation — Have you ever visited a website and […]
What determines if your Facebook Ad will be approved or denied? As the lucrative nature of advertising your practice on Facebook evolves, so do the restrictions and regulations. It can be difficult to stay up to date on what makes a strong ad, and what won’t make the cut. Here are eight reasons why your […]
Ask any successful business owner about calculating the value of their investments and they will each tell you the same thing: analyze, analyze, and analyze. Depending on your unique marketing approach, determining the value of your strategies and adjusting them to fit your goals might seem overwhelming if you haven’t tried it before. Here are […]
Bedside manner is not a practice that applies only to doctors who work in a hospital. What you say around your dental patients is important. There are certain words that will instantly invoke fear in your patients on a psychological level. These words will make their visit less enjoyable and have them focusing on their […]
If it sounds too good to be true, then it usually is. Lately, we’ve noticed a couple of concerning and unethical sales tactics that have been hitting dentists pretty hard. Companies are taking initial marketing deposits, burning through them in a month, and then locking dentists into long-term contracts based on the initially impressive results. […]
As a dentist, placing a dental implant or providing an oral cancer exam may come to you as naturally as the mindless act of driving to work. However, getting down to the nuts and bolts of marketing your practice can be difficult, or downright confusing. Thankfully, we’ve prepared a powerful resource that breaks down exactly […]
Did you know that periodontal disease may put you at risk for developing Alzheimer’s disease? Your patients might not. According to recent research published in the Journal of Alzheimer’s Disease, the bacteria Porphyromonas gingivalis spread to the brains of mice who suffer from gum disease. In fact, researchers recently began trials on a vaccine for […]
Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your entire branding […]
