dental consulting

Ethical Dental Marketing | “We Have Never Done any Marketing.”

Last week in Aruba at the ADCPA Continuing Education Getaway I gave a presentation about internet marketing.  I spoke about what the different options are and what you can expect from them. I warned attendees about scams and efforts that won’t produce a positive ROI. After the presentation, quite a few dentists wanted to speak […]

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Ethical Dental Marketing | The Moments That Matter

Some days, my team will look at me and say, “I really don’t want to do this today,” or “This SEO is can be so boring!”  Of course, I get annoyed when people complain about having to do work because personally, I love it.  My response is often something like, “Well, it’s not called ‘play’, […]

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Ethical Dental Marketing Company | Small, yet Mighty!

After giving a presentation to a dental office a couple years ago, I passed around a survey. I told them, “Please tell me what you thought of this presentation. I am not going to cry about it if you have anything negative to say.  In fact, I will thank you for the feedback.” I was […]

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Ethical Dental Marketing Company | Are You Overpaying for Your Site?

We’ve done a comparison with our competition. We’ve checked out their websites, marketing methods, and philosophies and deliberately decided to do things differently. Their website options may seem okay for the price. Get started for a couple thousand dollars, but end up paying $200-$500 monthly for hosting, maintenance, their content management system and “SEO”. But […]

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