Dental Marketing | How to Protect Yourself from Unethical Salespeople Smooth talking, and with a confidence that would put Kanye West to shame, unethical salespeople can make almost anything seem like a good idea. They’re paid to do so. But more often than not, these are not the same people who will be doing your marketing work, and they’re not the people you’ll be talking […]
Dental Marketing | 5 Ways to Attract New Patients If you’d like to learn more helpful tips for your business, contact our team today to set up a complimentary marketing planning session and follow us on Facebook.
Dental Marketing | Dangers Lurking in the Deep: Why Website Security is More Important than Ever For many of us, the internet can be a daunting place. In fact, the average person uses less than 1 percent of the whole system. That’s a lot of unknown content, and it’s all referred to as “The Deep Web”. With an intimidating name, you might expect this part of the internet to be rife […]
Dental Marketing | Hitting Your Target Market Before building your marketing strategy, consider: What kind of dentistry is most fulfilling? Do you enjoy seeing results? Is it profitable? It’s very important to consider these factors when choosing your marketing plan so you can specifically target the types of cases you want. You can run an ad on social media targeting specific services […]
Dental Marketing | There’s a Gift in Giving Don’t be afraid to ask for help when you need it. I have a friend/client who just had one of the most difficult 24 hours of their life and we happened to have a marketing meeting with her at the same time and she just needed some extra help. She just needed someone to listen […]
Dental Marketing | Train Your Patients to Keep Their Appointments Sometimes we believe patients miss their appointments because they don’t value us, or they think other things are more important. There are plenty of theories, all of which bring some validity, but we are missing the big point as to why patients do not show to their appointment. It starts with ownership. Ownership of your […]
Internal Marketing: Targeting Your Existing Patients Too often dentists focus on bringing in new patients, that they forget there is already a captivated patient population in front of them. It’s a ‘can’t see the forest for the trees’ situation. What is Internal Marketing When you hear the term ‘marketing’, the first thing that comes to mind is likely ads, websites, and […]
Buyer Beware: Marketing Scams (Part 2) We’re continuing our blog about marketing scams. Unfortunately, many agencies prioritize revenue over ethical customer service. The Identity Dental Marketing team takes pride in providing our clients with integrity, treating them with the respect and honesty they deserve. Directory Deception We regret to say we’ve seen clients come to me after being targeted with directory […]
3 Things We Do to Hinder Our Success In my recent conversation with a business owner, we were discussing business strategies to help her. Her business wasn’t growing as quickly as she needed it to in order to cover her overhead. In strategizing and coming up with ideas with her, she gave me some very strong resistance which manifested in these three things […]
Why Successful Practices Need Ongoing Marketing Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog. Consider This: Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs for the duration of a month. […]
