Opportunity Called – Did You Answer? The first step to growing your practice is attracting new patients. Your website, social media, and marketing are all geared toward the idea of getting people to call your office. To help convert this interest into new patient appointments, you have probably spent time selecting and training the team members who answer the phones during […]
What are my Pantone Colors? The Pantone Matching System is the universal authority on color that standardizes colors on printed materials. Why can’t my designer provide me with Pantone colors? Let’s envision that you’ve recently approved your new logo and launched your new website. You love it! Now, it’s time to print business cards, signage and more. How do you […]
Is your website sabotaging your dental practice? In a time when so many people gather information and make decisions based off of what they see on the Internet, a strong persuasive website is a necessity for your practice. A clean and gorgeous website implies clean and gorgeous dentistry. Moreover, how is your brand messaging being translated online? If you’re a “modern” dental practice […]
Are QR Codes Right for Your Dental Marketing? I recently spoke at a branch meeting for the Chicago Dental Society. It was a great experience. I have the mentality that there’s always room to improve and always something to learn. I also believe that as a presenter, it’s best to involve the people as much as possible. One-way conversation gets stale in any […]
A Dentist’s Biggest Mistake Your business has a brand, or a reputation that encompasses who you are, what you do, and how you do it. Unfortunately, most dentists do not understand the importance of creating a business identity. Many dentists without a branding strategy struggle to stand out. It is a critical component to the success of your marketing […]
Time for a New Sign? The other morning on the way to work I noticed something interesting while waiting for a light to change. Off to the left was a small shopping plaza. It was not much different from any of the others found scattered along almost every busy road and highway. But what really caught my attention was a […]
Dental Practice Names So you know what you want to accomplish with your practice. You know who you are targeting. You know how you are going to do it. But, who are you? Giving yourself the proper branding is extremely important to the success of your business. For example, there may be 2 or more dentists in one […]
