Today I’d like to talk about a concept that I call “Letting it Bounce Off.” This is one of the most important strategies that I’ve learned in business to keep me strong, on track, and focused on leading my team and my clients to success. As your success continues to improve and people start to […]
The first step to growing your practice is attracting new patients. Your website, social media, and marketing are all geared toward the idea of getting people to call your office. To help convert this interest into new patient appointments, you have probably spent time selecting and training the team members who answer the phones during […]
The Pantone Matching System is the universal authority on color that standardizes colors on printed materials. Why can’t my designer provide me with Pantone colors? Let’s envision that you’ve recently approved your new logo and launched your new website. You love it! Now, it’s time to print business cards, signage and more. How do you […]
In a time when so many people gather information and make decisions based off of what they see on the Internet, a strong persuasive website is a necessity for your practice. A clean and gorgeous website implies clean and gorgeous dentistry. Moreover, how is your brand messaging being translated online? If you’re a “modern” dental practice […]
I recently spoke at a branch meeting for the Chicago Dental Society. It was a great experience. I have the mentality that there’s always room to improve and always something to learn. I also believe that as a presenter, it’s best to involve the people as much as possible. One-way conversation gets stale in any […]
Your business has a brand, or a reputation that encompasses who you are, what you do, and how you do it. Unfortunately, most dentists do not understand the importance of creating a business identity. Many dentists without a branding strategy struggle to stand out. It is a critical component to the success of your marketing […]
The other morning on the way to work I noticed something interesting while waiting for a light to change. Off to the left was a small shopping plaza. It was not much different from any of the others found scattered along almost every busy road and highway. But what really caught my attention was a […]
So you know what you want to accomplish with your practice. You know who you are targeting. You know how you are going to do it. But, who are you? Giving yourself the proper branding is extremely important to the success of your business. For example, there may be 2 or more dentists in one […]