Do Facebook’s evolving tools and strategies leave you with questions about how to market your practice with confidence? Equip yourself with the answers to the most frequently asked questions we’ve heard in dental marketing. 1. How will an active Facebook presence benefit my practice? Building an active Facebook presence through both organic and paid reach […]
Referrals are one of the most important methods of reaching new patients. How can you get your community buzzing with positivity about your practice? Learn five tips for extending your reach to achieve new referrals in today’s blog. Set a goal. How many patient referrals are you receiving each month? How many would you like […]
Are you teetering on the edge between sustained, powerful growth, and another quiet month? Marketing your dental practice successfully requires an introspective look into the strategies and systems you are implementing on a daily basis, whether online, over the phone, or in-office. Learn 6 factors that can help you win new patients in our latest […]
Did you know that educating your potential patients can build their trust, giving them reason to travel longer distances and accept the treatment they need? By establishing credibility with your community through education-based marketing, you can ensure that you have their goals, interests, and oral health in mind. Learn how utilize education in your marketing […]
Has a negative online review lowered your team’s morale? Don’t give up. For every 99 positive, rewarding experiences you make with others, there is usually one encounter that is unavoidably difficult. Here you will learn how to respond to a negative review with poise while showing you value the opinions of your patients. Read the […]
Designing the best possible logo for your practice isn’t just about being innovative or unique. Did you know that the colors you choose can convey vastly different emotions for your patients? Research from the Institute of Color Research has shown that within the first 90 seconds of viewing a website, branding, or product, your audience […]
Meet the press release — one of the most flexible, underused, and time-tested ways of boosting exposure for your practice. For some, writing, publishing, and leveraging a press release can seem daunting. When should I use one? How do I go about it? Whether you are hosting a fundraiser for charity, sharing news about a […]
Did you know that Search Engine Optimization (SEO) is one of the most cost-effective and reliable strategies for attracting new patients? Your goal is for your website to be first when someone searches for a keyword such as ‘dentist near me.’ However, in the race to get to the top of Google, there are many […]
Patient testimonials are an invaluable way to set yourself apart as a top dentist in your area. Once you have scheduled a few of your happiest patients to record their video testimonial, you’ll want to maximize the use of their time to create a strong, compelling video. We’ve gathered our top five tips for recording […]
Bedside manner is not a practice that applies only to doctors who work in a hospital. What you say around your dental patients is important. There are certain words that will instantly invoke fear in your patients on a psychological level. These words will make their visit less enjoyable and have them focusing on their […]