Patient testimonials are an invaluable way to set yourself apart as a top dentist in your area. Once you have scheduled a few of your happiest patients to record their video testimonial, you’ll want to maximize the use of their time to create a strong, compelling video. We’ve gathered our top five tips for recording […]
What determines if your Facebook Ad will be approved or denied? As the lucrative nature of advertising your practice on Facebook evolves, so do the restrictions and regulations. It can be difficult to stay up to date on what makes a strong ad, and what won’t make the cut. Here are eight reasons why your […]
Ask any successful business owner about calculating the value of their investments and they will each tell you the same thing: analyze, analyze, and analyze. Depending on your unique marketing approach, determining the value of your strategies and adjusting them to fit your goals might seem overwhelming if you haven’t tried it before. Here are […]
Bedside manner is not a practice that applies only to doctors who work in a hospital. What you say around your dental patients is important. There are certain words that will instantly invoke fear in your patients on a psychological level. These words will make their visit less enjoyable and have them focusing on their […]
Speaking and traveling can often leave you with little time to master your own marketing potential. Without a powerful campaign behind you, it can be difficult to achieve the exposure you need to get booked. That’s why we’ve prepared this quick guide to marketing yourself as a speaker. Why should you market yourself as a […]
Did you know that periodontal disease may put you at risk for developing Alzheimer’s disease? Your patients might not. According to recent research published in the Journal of Alzheimer’s Disease, the bacteria Porphyromonas gingivalis spread to the brains of mice who suffer from gum disease. In fact, researchers recently began trials on a vaccine for […]
Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your entire branding […]
How Many Hours a Week Should You Spend on Your Marketing? Running your own dental practice requires a lot more time and effort than just working with patients. As a dentist, you know this better than anyone. However, you may not know how much of your valuable time you should be spending on marketing. Your […]
Social media marketing has become an opportunity worth considering for almost all business owners. With around 60% of users interacting with brands on social media[i] and more than 70% of the population having at least one social media account[ii], it is evident that these free tools are critical to capturing your full audience. For […]
Everyone’s a critic. It’s easy to find advice from those around you, but the real difficulty lies in discerning what guidance is truly invaluable. Sometimes, the guidance you need impacts you immediately. For me, the best advice I have been given happened on two occasions, in two very different times of my life. The […]