Dying but not dead: Email marketing in 2019 It appears that with the influx of automation, bulk messaging and digital marketing, email has become the most dreadful form of communication. Email is synonymous with “work” in the eyes of many people, since sifting through their inbox has become a never-ending task. To interrupt the workflow of your patients or clients for your […]
How Many Hours a Week Should You Spend on Marketing? How Many Hours a Week Should You Spend on Your Marketing? Running your own dental practice requires a lot more time and effort than just working with patients. As a dentist, you know this better than anyone. However, you may not know how much of your valuable time you should be spending on marketing. Your […]
Dental Marketing | The Modern Marketer What makes us a modern marketer? Find out in our latest infographic. Download the PDF Version Here! Contact us today to learn more about our unique marketing style!
What is the first thing you do for a new marketing client? When we work with a new client, the first step we take is to listen and learn about your branding. This is the most integral part of your marketing experience. So much more than your logo or tagline, your brand is what your patients will follow and trust. Below are a few key […]
Dental Marketing | Show Your Business in Motion For years, Google Maps only allowed users to upload still images of a business. Did you know that users today can upload short location-based videos to Google Maps with an iPhone or Android device? Showcase your practice in motion, from patients walking in the door to the advanced technology you offer, by adding 30-second videos […]
Dental Marketing with Grace | How to Define Your Target Market When determining your target market, you need to first think about who you are and what makes you unique. Once you have this figured out, take some time to envision the ideal patients that you want to attract. For example, if you’re a dentist who loves performing high-quality cosmetic work, you’ll need to determine […]
Marketing with Grace | Why Do Dental Practices Go Out of Business? Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business without solid business advice or training from […]
Daily Grace | Four Ways to Improve Your Team Meetings If you own a business, it is important to find time to meet with your team. The frequency of these meetings will depend on what type of business you run. At Identity Dental Marketing, we work with a lot of dentists and encourage them to meet with their teams daily to identify the opportunities […]
Mistake #1 – Dental Marketing What makes you different? Why do your patients stay loyal to you? These are the questions to answer when defining your brand. Once you’ve defined your core values, you will create your “branding”, the materials that support your brand (or reputation). Your branding helps your patients learn about your core values at a glance. It […]
