What is the Best SEO Tactic? Like an investment strategy, successful SEO requires you to diversify your portfolio. Utilizing a variety of strategies on a daily, weekly, and monthly basis will help your website rank in the top of search engine listings. In this article, we break down four ideas that will help you build a winning SEO strategy: Keywords […]
Quick Fix for Team Discord Quick Fix for Team Discord (How to Make Successful Employees) Getting your team on the same page is vitally important. Discord among employees can really affect your business in a negative way. When business leaders ask me what I think they should do to connect with their team, I tell them it’s a multi-faceted […]
Sales You Believe In As you may know, in the past I have brought up the forbidden “S” word: Sales. To me, it is just a word that means you educate and inform your patients to make the best decisions for their health. However, some people don’t like this word. If you prefer to hear a different word, replace […]
The Identity Dental Marketing Tornado You can likely get more out of your internet marketing campaign. All too often, I meet a dentist and hear that they have three or four different marketing companies managing different aspects of their online presence. They have a review company, an SEO company, a pay-per-click company, and a social media marketing company. The problem […]
New Patients At Your Fingertips Today I am going to be talking to you about a very exciting change involving Facebook marketing and search engine marketing. If you have been investing in SEO and pay-per click and you’re seeing a great return on investment, it’s about to get even better. Now you can integrate your Facebook chat functionality with your […]
6 Ways to Avoid Burnout While Growing Your Business When you started your business, you were likely excited to the point that you found it difficult to sleep at night. As years pass, that excitement has transformed. You may still find it rewarding and enjoyable, however, you may be looking for ways to reignite that passion for your profession. As your business has grown, […]
How Not to Upset Your Followers Today, I am going to give you a couple of tips on how to not upset your followers on Facebook. Tip 1: When broadcasting video, make sure you speak at an appropriate pace. When people talk too slowly, it loses the interest of their audience. Be sure to speak at an appropriate pace so that […]
Accomplishing Your 2018 Goals with Identity Dental Marketing Make 2018 your absolute best year ever Step 1: Recognize the fact that whatever you want is possible. Most people don’t get beyond this step. Their limiting beliefs about growth holds them back. So first, you need to adapt to the reality that you can create whatever kind of business you want and hit whatever […]
Are You Prepared for the Future of Dentistry? Dental Marketing What will the dental profession will look like in 10 years? Are you and your team prepared to face the future with a successful action plan? As a dentist, you are used to thinking about the big picture. This is true when you are caring for your patients, as they turn to you […]
Are Your Google Reviews Disappearing? Dental Marketing Google My Business has recently come out with a new spam detection algorithm that filters reviews. This algorithm does not run on real time, which means you could have a review up for several weeks or months before it disappears. This becomes disappointing and frustrating for business owners who are working hard on […]