This morning, I had a quick discussion with a friend. I asked how his business was coming along. He told me that it’s not profitable yet but growing. He told me that his role in his non-profit is making it harder to have enough time to get his business off the ground. I’ve been there. […]
Yesterday while speaking with a very experienced and knowledgeable consultant, she shared with me that one of her clients has what she called “schizophrenic marketing”. As she progressed to tell me about her client, she mentioned that he was working with various marketing companies all with different visions. He has 2 websites, neither of which […]
Many dentists graduate dental school and go on to work as an associate for a few years before starting their own practice. You often start out as a top dog and sometimes have a hard time relating to what life was like prior to being a business owner. Unlike restaurant managers and business executives, most […]
We order from a local restaurant about once a week for lunch. It’s really a great restaurant because they have super healthy and affordable options that don’t taste like cardboard. We order lunch and often in an attempt to hit a minimum amount to qualify for delivery, we have to add extras like sour cream. […]
1. Make sure your patients know what services you offer. Many dentists skip the suggestion to develop a customized brochure for their office. They think that the freebies sent in the mail provide enough information about their services. Patients often see these brochures and still question their dentists ability to perform those services. A branded brochure […]
Last week in Aruba at the ADCPA Continuing Education Getaway I gave a presentation about internet marketing. I spoke about what the different options are and what you can expect from them. I warned attendees about scams and efforts that won’t produce a positive ROI. After the presentation, quite a few dentists wanted to speak […]
Have you seen the YouTube video about the little boy who was sedated after his visit to the dentist? Almost everyone remembers “David After Dentist” even though it came out years ago. How did that video make you feel? Many were disgusted in David’s father for recording him. Others laughed and thought it was just […]
Your business has a brand, or a reputation that encompasses who you are, what you do, and how you do it. Unfortunately, most dentists do not understand the importance of creating a business identity. Many dentists without a branding strategy struggle to stand out. It is a critical component to the success of your marketing […]
Recently, I made a trip to the dentist for a routine teeth cleaning. I was trying out a new practice in my area, and I had a good experience with them. About a week later, I received a new patient letter, in which they welcomed me to their practice, briefly described their philosophy, and kindly […]
Some days, my team will look at me and say, “I really don’t want to do this today,” or “This SEO is can be so boring!” Of course, I get annoyed when people complain about having to do work because personally, I love it. My response is often something like, “Well, it’s not called ‘play’, […]
