If video blogging isn’t part of your overall marketing strategy, it’s time to add it to the mix. Google’s SEO algorithm favors video content, which is considered “high-quality online content,” and rewards those that are regularly adding it to their online landing pages. Uploading fresh video content to your website on a monthly basis can […]
The sun is out and spirits are high; it’s officially “fest” season. Festivals and community events are a great place to promote your dental practice. Here are 5 tips for making most out of your community event marketing: 1. Hand out promotional items–confidently! When you and your team are distributing postcards and flyers to fellow […]
It’s amazing what technology can do for you. It’s true that “robots” are beginning to replace workers. To many this may be shocking and disappointing. However, to me, it’s great! There’s always going to be a demand for the people who bring true value to your business. Honest, hard workers. To me, this technology can […]
Recently, I purchased a membership to a subscription food service. I did this for many reasons, but mostly for my health. Each week, 3 meals arrive at my door with ingredients, portions and cooking instructions. After getting my first few recipes and ingredients I was excited. My life quality, health and wellness was instantly improved. Then I […]
I’ve been marketing dentists all over the country for about a decade. In this time, I’ve learned quite a bit about how they interpret information. Understanding how to best communicate with my clients has allowed me to provide custom marketing solutions in a timely way. I know each dentist that I meet is different, but for fun, […]
My name is Lindsay, and I am the resident Snapchat Queen here at the Identity Dental Marketing office. By now, I’m sure you’ve heard of Snapchat. At first glance, investing marketing dollars into the social media platform might not interest you. But hear me out, Snapchat has a significant place in dentistry. According to recent […]
The ever-changing Google algorithm has produced two updates that will undoubtedly affect local search marketing. Here’s what Google’s new updates mean for your dental practice’s Internet Marketing strategy: About a week ago, Search Engine Land reported that paid advertisements will now appear in Google’s Local Finder results. This update affects the results that appear once […]
Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP) and in dentistry, your USP should be the foundation of your brand/reputation. So, if your answer to that question is, “patients choose me because I’m the friendly, personable, and […]
In the latter part of February 2016, Google updated its desktop search platform by removing the sidebar, “Right Rail,” Google Ads section. Now, Google advertisements are displayed either at the very top of one’s screen, within the top 3-4 results, or at the very bottom. This update makes competition higher and drives up rates for […]
My husband surprised me with a gift this weekend. He booked an appointment for me to check out a new yoga studio near my home. He signed me up for a free one-on-one session and a class. Upon entering the studio, I was greeted kindly by a woman who I believe is the owner. She […]
