Have you seen the YouTube video about the little boy who was sedated after his visit to the dentist? Almost everyone remembers “David After Dentist” even though it came out years ago. How did that video make you feel? Many were disgusted in David’s father for recording him. Others laughed and thought it was just […]
Your business has a brand, or a reputation that encompasses who you are, what you do, and how you do it. Unfortunately, most dentists do not understand the importance of creating a business identity. Many dentists without a branding strategy struggle to stand out. It is a critical component to the success of your marketing […]
Recently, I made a trip to the dentist for a routine teeth cleaning. I was trying out a new practice in my area, and I had a good experience with them. About a week later, I received a new patient letter, in which they welcomed me to their practice, briefly described their philosophy, and kindly […]
Some days, my team will look at me and say, “I really don’t want to do this today,” or “This SEO is can be so boring!” Of course, I get annoyed when people complain about having to do work because personally, I love it. My response is often something like, “Well, it’s not called ‘play’, […]
As a dentist, how do you define success? Is it hitting your goal in sales and collections? Is it creating an atmosphere in which you enjoy your work day? Is it practice growth? No matter how you define it, we can help you formulate ways to achieve your own success. The truth is that the […]
After giving a presentation to a dental office a couple years ago, I passed around a survey. I told them, “Please tell me what you thought of this presentation. I am not going to cry about it if you have anything negative to say. In fact, I will thank you for the feedback.” I was […]
Grace explains the following dental marketing ideas: How Web Design and SEO are like peanut butter and jelly. When it’s OK to discount your services. Why internal Marketing strategies matter most! Smile Survey Call us today! Get a free marketing evaluation and roadmap for your practice.
1. You get what you pay for. Almost every dentist I work with has been burned in the past by an over priced program that has under delivered. Price and results do not always directly correlate. 2. As a dentist, you should just walk into the operatory and go to work, without having to worry about […]
Grace explains how trust is important when choosing a dental marketing consultant. It’s okay to start small.