Ethical Dental Marketing | Facebook like a Boss in 2016 We’ve all been told we need to be “on” social media. The truth is this feels confusing and frustrating to many dentists and doctors that simply do not have the time or desire to spend hours updating statuses or posting photos. Below are 9 tips to controlling your Facebook page and social media presence without […]
Best Dental Marketing | 5 Tips for Terrific Testimonials Patient testimonial videos are a surefire way to set yourself apart online as a top dentist in your area. Once you’ve scheduled a few of your happiest patients to record a video testimonial, you’ll want to maximize their time to create a strong, compelling video. We’ve detailed our 5 tips for executing compelling patient testimonial […]
Best Dental Marketing Company | Lights, Camera, Conversion If video blogging isn’t part of your overall marketing strategy, it’s time to add it to the mix. Google’s SEO algorithm favors video content, which is considered “high-quality online content,” and rewards those that are regularly adding it to their online landing pages. Uploading fresh video content to your website on a monthly basis can […]
Ethical Dental Marketing Company | How to Attract New Patients this Fest Season The sun is out and spirits are high; it’s officially “fest” season. Festivals and community events are a great place to promote your dental practice. Here are 5 tips for making most out of your community event marketing: 1. Hand out promotional items–confidently! When you and your team are distributing postcards and flyers to fellow […]
Best Dental Marketing | Apps in the Workplace It’s amazing what technology can do for you. It’s true that “robots” are beginning to replace workers. To many this may be shocking and disappointing. However, to me, it’s great! There’s always going to be a demand for the people who bring true value to your business. Honest, hard workers. To me, this technology can […]
Ethical Dental Marketing | Good is not Enough. Recently, I purchased a membership to a subscription food service. I did this for many reasons, but mostly for my health. Each week, 3 meals arrive at my door with ingredients, portions and cooking instructions. After getting my first few recipes and ingredients I was excited. My life quality, health and wellness was instantly improved. Then I […]
Best Dental Marketing | The 3 Types of Dentists I’ve been marketing dentists all over the country for about a decade. In this time, I’ve learned quite a bit about how they interpret information. Understanding how to best communicate with my clients has allowed me to provide custom marketing solutions in a timely way. I know each dentist that I meet is different, but for fun, […]
Ethical Dental Marketing | Snapchat’s Place in Dentistry My name is Lindsay, and I am the resident Snapchat Queen here at the Identity Dental Marketing office. By now, I’m sure you’ve heard of Snapchat. At first glance, investing marketing dollars into the social media platform might not interest you. But hear me out, Snapchat has a significant place in dentistry. According to recent […]
Best Dental Marketing | Ads in Local Finder: How Google’s new update will affect your SEO Strategy The ever-changing Google algorithm has produced two updates that will undoubtedly affect local search marketing. Here’s what Google’s new updates mean for your dental practice’s Internet Marketing strategy: About a week ago, Search Engine Land reported that paid advertisements will now appear in Google’s Local Finder results. This update affects the results that appear once […]
Ethical Dental Marketing | How to Market Customized Dental Care Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP) and in dentistry, your USP should be the foundation of your brand/reputation. So, if your answer to that question is, “patients choose me because I’m the friendly, personable, and […]
