Don’t Let Covid Kill Your Morale Author: Grace Rizza, CEO, Identity Dental Marketing We’ve been in this new “Covid World” now for many months. Whether your business has been in high-demand or you’re struggling to stay operational, you’ve likely been affected. Covid swept into our lives, took our sense of normalcy, security and for some, our sanity. It took our business […]
3 Tips to Help Dental Receptionists Schedule More Patients By Beth Gaddis, Patient Prism Your dental marketing is working and you can see the number of phone calls it’s driving into your dental practice. So why is your schedule not full? There are many reasons why potential patients take the time to call you, but may hang up without scheduling. Here are three of […]
7 Ways Your Business Can Comeback from Covid Crisis Even though I consider myself an optimist, this situation has proven to challenge even those with extreme mental fortitude. I’m sure you’ve also experienced moments of deep concern for our country and the world, and our physical and financial health now and in the future. 60% of my daily responsibilities typically include facilitating strategy sessions […]
The First 3 Steps To Take For Your 2020 Dental Marketing Plan As 2019 comes to a close, it’s time for many of us to look towards the new year and begin planning for our growth in the new year. To help you get started, I’ve outlined the first 3 steps of my 13-step guide to creating a marketing plan that can take your practice to the […]
84 Reasons People Love Identity Dental Marketing We do not lock you into a long term contract. Instead, we rely on our ability to get you results and develop a trusting relationship in order to create loyal clients. We teach you how to maintain ownership of your website and all aspects of it. We teach you how to maintain ownership of your […]
Is Video Content Important? As social media marketing continues to help dental practice owners grow their brands, compelling video content has become vital for those looking to gain social media exposure and increase engagement with patients and followers. Concise Is Key Clear and concise videos with the right, relevant information will get far more traction than long, drawn-out […]
Don’t Wait Until It Hurts When starting a practice, it’s difficult to justify investing in marketing. If you market the practice before purchasing it, you may worry about the messaging fitting the patient base. If you wait to start your marketing until after you gain ownership, you risk running out of time to craft a marketing plan, budget and strategy. […]
OK Google, Siri, Cortana, Alexa – I’m Looking for a Dentist Over the past few years, we have seen an increasing trend of location-based searches, with more than 80% occurring on mobile devices. Due to this, many of the keywords we recommend have been based on “near me” and town name searches that help our clients appear near the top of the listed results for potential […]
The Problem in Starting With Why WHY? This has been a topic of many lectures, books and conversations in 2016. Simon Sinek’s book spread like wildfire in the dental industry. It’s difficult to admit this to some of my colleagues, but I didn’t love the book. Now, before you judge me too quickly, hear me out please. In my opinion, the premise […]
