Ethical Dental Marketing | Don’t Wait Until It Hurts When starting a practice, it’s difficult to justify investing in marketing. If you market the practice before purchasing it, you may worry about the messaging fitting the patient base. If you wait to start your marketing until after you gain ownership, you risk running out of time to craft a marketing plan, budget and strategy. […]
Best Dental Marketing | OK Google, Siri, Cortana, Alexa – I’m Looking for a Dentist Over the past few years, we have seen an increasing trend of location-based searches, with more than 80% occurring on mobile devices. Due to this, many of the keywords we recommend have been based on “near me” and town name searches that help our clients appear near the top of the listed results for potential […]
Ethical Dental Marketing | The Problem in Starting With Why WHY? This has been a topic of many lectures, books and conversations in 2016. Simon Sinek’s book spread like wildfire in the dental industry. It’s difficult to admit this to some of my colleagues, but I didn’t love the book. Now, before you judge me too quickly, hear me out please. In my opinion, the premise […]
Best Dental Marketing | Great Dental Logos Great dental logos are simple. Simplicity, like that seen in the iconic Nike swoosh, the famous Apple or the Golden Arches is intentional. The simpler the logo, the more memorable, the better. Great dental logos use modern font. Sans serif fonts are trending currently and perceived as modern and chic. Cursive is no longer a […]
Ethical Dental Marketing | Facebook: The Power of Engagement More than 1.7 billion people use Facebook each month. It has become a platform that serves a wide range of functions. Facebook users share slices of life, both good and bad, with friends, family members, and other connections. When your patients visit your office, it is highly probable that they will post about their experience […]
Ethical Dental Marketing | Evaluating Return on Investment It’s important to have the ability to evaluate your return on investment. Automated call tracking phone numbers do not work. Often times patients can find your website from a mailer. Then call the number on the website. Perhaps they find you on Google, then visit your Facebook page before calling. Gone are the days when […]
Best Dental Marketing | Happy Holidays! The holidays are the perfect time to share your gratitude and warm wishes with the people who choose you as their dentist all year long. We can design your custom holiday card for only $250. We understand how busy this season can be. That’s why we are offering convenient options to meet the needs of […]
Ethical Dental Marketing | Stop Living in the Past. You may already know how first impressions work. Within seconds, the person you are meeting for the first time has already judged you subconsciously and made assumptions about your income level, personality, hobbies and more. Before patients ever make their way through your front door, they’ve already judged your business. They’ve done this in […]
Best Dental Marketing | Are You Playing Possum? Google’s latest algorithm update, known as “Possum,” includes substantial changes to the way local searches are processed. How this will impact your business depends largely on your internet marketing strategies. However, Possum has the potential to dramatically increase local search rankings for your business. Here are five important factors you should consider. 1. Prior to […]
Ethical Dental Marketing | What do millennials and baby boomers have in common? Facial recognition is the ability to recognize and remember a person’s face. Our business and personal life depends on the ability to recognize others. This may be the reason that advertisements which feature a person’s face typically outperform those which do not. You’ve heard the saying that “sex sells”. This is the notion that people who […]
