Every practice is interested in getting large, profitable cases. But how do you go about attaining them? Up until now, you’ve probably been blindly casting a large net with the hopes of pulling up a great white along with all the guppies. But we’re here to tell you there are smarter, more precise ways. Instead […]
Smooth talking, and with a confidence that would put Kanye West to shame, unethical salespeople can make almost anything seem like a good idea. They’re paid to do so. But more often than not, these are not the same people who will be doing your marketing work, and they’re not the people you’ll be talking […]
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For many of us, the internet can be a daunting place. In fact, the average person uses less than 1 percent of the whole system. That’s a lot of unknown content, and it’s all referred to as “The Deep Web”. With an intimidating name, you might expect this part of the internet to be rife […]
Before building your marketing strategy, consider: What kind of dentistry is most fulfilling? Do you enjoy seeing results? Is it profitable? It’s very important to consider these factors when choosing your marketing plan so you can specifically target the types of cases you want. You can run an ad on social media targeting specific services […]
Don’t be afraid to ask for help when you need it. I have a friend/client who just had one of the most difficult 24 hours of their life and we happened to have a marketing meeting with her at the same time and she just needed some extra help. She just needed someone to listen […]
Sometimes we believe patients miss their appointments because they don’t value us, or they think other things are more important. There are plenty of theories, all of which bring some validity, but we are missing the big point as to why patients do not show to their appointment. It starts with ownership. Ownership of your […]
Sometimes when people think of marketing, they think of something that is false, pushy, or over-promising. This causes people, especially in the dental community, to steer away from marketing. I wanted to give you a new perspective of how I view marketing and why I’m so passionate about it and find it so fun. Marketing […]
It’s challenging to know the right strategy for what you’re going to charge. You’d think the lower the fee, the higher number of patients you have. In certain specialties and industries, your fee is how people perceive your value. Under-pricing your services may attract the wrong type of patient and set your business up for […]
Maintaining your website should be something you do on a regular basis. While you’re likely diligent about making sure your services and specials are always updated, you may be slacking in another area–photographs. Say Cheese! Photographs of the doctors and team should be updated at least once a year. Having outdated photos is like holding […]
