affordable dental marketing

“We Have Never Done any Marketing.”

Last week in Aruba at the ADCPA Continuing Education Getaway I gave a presentation about internet marketing.  I spoke about what the different options are and what you can expect from them. I warned attendees about scams and efforts that won’t produce a positive ROI. After the presentation, quite a few dentists wanted to speak […]

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New, Simple Way to Attract Patients

As you may know, one bad review may prevent a new patient from calling your practice.  Did you know that you are on these review sites whether you like it or not? It’s true!  Just Google search your name or practice name and watch as you come up on sites like Healthgrades, Yelp, Doctoroogle, Google+, […]

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Dental Marketing Plans

When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand their marketing productivity with our customized dental […]

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Are You Overpaying for Your Site?

We’ve done a comparison with our competition. We’ve checked out their websites, marketing methods, and philosophies and deliberately decided to do things differently. Their website options may seem okay for the price. Get started for a couple thousand dollars, but end up paying $200-$500 monthly for hosting, maintenance, their content management system and “SEO”. But […]

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