When Should You Start Thinking About Selling Your Dental Practice? Don’t wait until you get the itch to retire to think about your exit strategy. It’s never too soon to think about selling your practice. Yes, you read that correctly. You should be considering obstacles for selling your practice even before you buy it. Here are a few things to evaluate years before it’s time […]
3 Steps to Gaining a 5-Star Reputation Article by: Grace Rizza, Owner of Identity Dental Marketing If you haven’t yet realized, people value online reviews. Google reviews get substantial exposure and contribute to your SEO efforts. Often, our clients ask for tips to help them become more successful in gaining dozens and even hundreds of 5 star reviews online. Read on to […]
3 Fun Ways Market your Practice this Mother’s Day Everyone gives flowers for Mom’s Day. This year, involve your team and do something different and fun. In the month of May, consider the following marketing ideas for your practice. 1. Consider our Strong Mom Contest. Have your patients nominate their mom on your Facebook page for “City’s Strongest Mom.” The winning mom (with the most […]
The Rules of SEO for Dentists September 4, 1998 – Google started Google quickly became number one for one reason: it aimed to do only one thing. While AOL was sending CDs about instant messenger and email, and Yahoo cluttered its homepage with weather, stocks and news, Google kept its cool and carried on with one mission: to become THE NUMBER […]
Learning to Let It Bounce Off Today I’d like to talk about a concept that I call “Letting it Bounce Off.” This is one of the most important strategies that I’ve learned in business to keep me strong, on track, and focused on leading my team and my clients to success. As your success continues to improve and people start to […]
“We Have Never Done any Marketing.” Last week in Aruba at the ADCPA Continuing Education Getaway I gave a presentation about internet marketing. I spoke about what the different options are and what you can expect from them. I warned attendees about scams and efforts that won’t produce a positive ROI. After the presentation, quite a few dentists wanted to speak […]
New, Simple Way to Attract Patients As you may know, one bad review may prevent a new patient from calling your practice. Did you know that you are on these review sites whether you like it or not? It’s true! Just Google search your name or practice name and watch as you come up on sites like Healthgrades, Yelp, Doctoroogle, Google+, […]
Dental Marketing Plans When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand their marketing productivity with our customized dental […]
Are You Overpaying for Your Site? We’ve done a comparison with our competition. We’ve checked out their websites, marketing methods, and philosophies and deliberately decided to do things differently. Their website options may seem okay for the price. Get started for a couple thousand dollars, but end up paying $200-$500 monthly for hosting, maintenance, their content management system and “SEO”. But […]
