Congratulations! We are excited to get started on your Internet Marketing Campaign. Getting started on an internet marketing campaign right away is important because it will help patients find you on the web!
Whats included in a Setup?
The first month of your campaign is considered a “Set Up”.
To ensure that our marketing efforts stay permanent, the setup time will require 2-4 weeks to thoroughly implement each strategy.
Your Setup includes 2 parts: Offsite and Onsite.
Offsite SEO Setup
Offsite SEO includes strategies that will help increase traffic to your website. We do this by creating and optimizing certain platforms that will help generate traffic. The main platforms we focus on during the setup includes Major Directory Listings and Social Media (if included in your campaign).
Major Directory Listings:
During your Offsite Setup, we will be working on claiming and optimizing your listings on major directory sites such as Google, Bing, Yelp, HealthGrades, YellowPages, Manta, and Merchant Circle.
We may need your assistance as most of these listings will require a validation in order gain access. Your listings are usually validated via office email validation, office phone validation, or postal address validation. We will let you know if this step is necessary after we have reviewed your listings.
Please note: During your first month, we will be working on gaining access to major local listings, however the task of “cleaning up” old listings will be an ongoing process. Depending on how your internet marketing was done in the past, we may need to work closely with the directory site in order to successfully merge, remove/delete or update old listings. This process will require continuous follow ups and the cooperation of the directory site and because of this, cleaning up of listings may take a few weeks to even a few months to complete.
In the long-run, consistent and up to date information on major directory sites will help with rankings.
Social Media Setup (if included in your campaign)
We will work with you on either creating or gaining access to your business’s social media pages. The pages we will help you create/gain access to includes: Facebook, Twitter, Linkedin and social media blog sites.
Onsite SEO Setup
Onsite SEO optimization involves implementing a variety of strategies to help Google and other major search engines find and index your website.
Some of the major Onsite SEO tasks we will be implementing includes, but not limited to:
- Optimizing each web page, meta and micro data, & images
- Setting up Google Analytics
- Setting up and linking your monthly reporting system
- Submitting website to Google for crawling and indexing
- Linking website to social media sites