Setting Realistic Expectations in Dental Marketing


Many marketing companies, advisors, salespeople, and consultants often fail to set realistic expectations for their clients. In this blog post, I’ll dive into the importance of setting realistic expectations in dental marketing and why it matters for the success of your practice.

The Pitfall of Unrealistic Expectations:

Far too often, marketing professionals neglect to provide concrete estimates to their clients. They may be hesitant to do so because of the unique nature of dental practices and the detail-oriented nature of dentists. I once provided an estimate of 13 new patients per month for a client’s budget, and we delivered 12. However, the client was disappointed, even though our result was incredibly close to the estimated return on investment.

Understanding Your Unique Circumstances:

It’s crucial to understand that there’s no one-size-fits-all approach to marketing for dental practices. Different areas have varying levels of competition, and practices have distinct differentiators. Your marketing strategy should be tailored to your specific circumstances. During my recent meeting, the dentist had previously worked with a marketing company that never set expectations. Consequently, he had unrealistic expectations of what could be achieved. He had gathered his expectations from social media posts and marketing agency ads that often overpromise and underdeliver. 

The Impact of Misleading Messages:

Misleading marketing messages are rampant in the industry. These messages, which you encounter daily, can skew your perception of what’s possible within your budget and timeframe. It’s vital to cut through the noise and have a realistic understanding of what to expect in your market. 

Why Choose Us:

Identity Dental Marketing has been in this business since 2009. Over the years, we have ironed out the kinks and developed robust processes. We take pride in setting realistic expectations, establishing a fair budget, and then delivering on our promises. Our goal is your practice’s success. Dentists looking to elevate their practice’s marketing strategies are encouraged to schedule their session by visiting:

For more information about Identity Dental Marketing, please visit or contact (847) 629-5656. 

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