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Sales You Believe In

Sales You Believe In

Grace RizzaAs you may know, in the past I have brought up the forbidden “S” word: Sales. To me, it is just a word that means you educate and inform your patients to make the best decisions for their health. However, some people don’t like this word. If you prefer to hear a different word, replace the word sales with patient communication. Either way, this message is extremely important.

In order to gain case acceptance and your patients’ approval for the treatment that they need, you must truly believe in what it is that you’re doing. The most important part of sales is offering a product, service, or solution that you truly believe in.

If you are sitting here thinking that your patients don’t really need dentistry, you are not going to fully succeed. Patients need teeth to eat and the services you provide keep their teeth healthy and it also keeps their overall body healthy which adds years to their life. To me, that is a need and necessity. If you face each and every day at your job in the dental profession with this feeling and acknowledgement that the work you do is important, you will succeed. No matter how many patients treat you like your work is not important, you need to go in everyday and remember that you are improving people’s health, their life and their longevity.

These patients are coming to you for a reason and they need you to believe in what you’re doing in order for them to believe in you. It starts with you and the emotion that you will be putting out for the rest of the world.

Remember, if you are teaching your team about sales or excellent communication, start in believing in what you’re doing. If there is a service you provide that you don’t fully believe in, don’t do it. You will be doing a disservice to both your patients and to your business.

Contact Identity Dental Marketing for help with your dental practice. Your success is our success.

This entry was posted in dental marketing and tagged affordable dental marketing, build a better team, dental branding, dental consulting, dental logo, dental marketing, dental marketing company, dental marketing list, dental marketing tips, dental marketing video, dental websites, increase case acceptance, increase patient satisfaction, more new patients. Bookmark the permalink.

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      • About
        ▼
        • Meet the Team
        • Design and Website Samples
        • Video Samples
        • Careers
        • Complimentary Marketing Planning Session
        • Payments
      • Services
        ▼
        • Custom Dental Marketing Plan
        • Social Media Marketing
        • Video Marketing
        • Google Ads Optimization
        • Naming Your Dental Practice
        • Dental Logo Designs
        • Dental Website Design
        • Dental Search Engine Optimization (SEO)
        • 52 Week Video Marketing Series
        • Internal Marketing for Your Dental Practice
        • Press for Your Practice
        • DSO – Dental Service Organization Marketing
        • Sleep Apnea Marketing for Dentists
        • Online Patient Forms
        • Botox® Marketing for Dentists
        • Patient Insurance Education
        • Dental Lab Marketing
        • In-Office Photo and Video Services
        • NFC Business Cards
        • Snapshot Dental Call Scoring
        • Custom Press Release
        • Always Whitening Patient Loyalty Program
      • Testimonials
      • Blog
      • Resources
        ▼
        • Instant Training
        • Marketing Dice
        • The Truth About Dental Insurance
        • Dentistry’s Growing with Grace Podcast
        • Unapologetically Grace Podcast
      • Contact

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