Identity Dental Marketing
Services & Pricing List

Identity Dental Marketing

It is our goal to provide transparency in our services, pricing, and methods. Additionally, we will offer a complimentary marketing planning session to set expectations for your individual campaign and discuss recommended ad spends (not included below), to help you achieve your desired outcome. 

Custom Logo Development

Pricing: $1400

Our amazing designers will first learn your branding goals with a simple intake form. You’ll be able to express your preferences prior to our team getting started. From there you’ll be given a variety of design options during a meeting with your advisor. During that meeting, you’ll be able to express your preferences and request revisions to your favorite logo. The decision process usually takes about 2-4 weeks for most new business owners, however some fall in love at first sight.

*Not available as a standalone service.

Custom Developed Website

Pricing: $4200

(One-time investment for the build)

The Process

Clients claim that our process is “seamless” and “painless”. This is partly because we have amazing processes and a hard-working, talented team. It’s also because we truly understand dentistry, the specialties within it, and what it takes to authentically present your strengths to your community.  

We follow a detailed workflow, minimizing your time commitment, virtually eliminating website down time, and allowing you control over the process. You’ll be able to easily provide approval and change requests in 1-2 short video meetings, prior to the custom development of your new site. Our in-house developers take no shortcuts when coding, ensuring fast load speeds, and an optimal starting point for SEO results.

What’s Included:

  • Ownership of your website, hosting, and domain services
  • Custom Content 
  • Pre-Approved Design
  • Hand Coded for Open Source WordPress
  • Built for SEO

Ongoing Marketing Campaign

SEO (Search Engine
Optimization) Set Up

Your point of contact will get your proposed SEO strategy approved. Our team will also complete a list of tasks related to your foundational SEO, including but not limited to: 

What’s Included In Our SEO Setup:

  • Claiming and Optimizing Local Listings
  • Adding appropriate Meta Data throughout your site
  • Adding Microdata to your site 
  • Creating content for future on site and off site link building opportunities 
  • The optimization of images, and other development changes to jump start your SEO campaign. 
  • This robust process usually requires 2 weeks, however, it can take longer depending on whether or not you already have access to online listings in your name or business name. The merging and cleaning up of online listings can extend this process, however, our team will advise you as we work through each step as needed. 
  • And More!

What’s Included With Our Search Engine Ads Services:

  • Your pre-approval of assets and strategy prior to launch
  • Creating Custom Display Ads 
  • Recommending ad spend and the unique breakdown of the spend
  • Landing page(s) 
  • Keyword Focuses
  • Integration with Third parties such as online scheduling
  • Audience Building
  • Ad Type recommendations and implementation
  • Negative Keyword integration
  • Building your reporting and stats dashboard 
  • Showing you how to read the stats and access them
  • Linking landing pages to websites
  • Ensuring no follow links are on for tracking organic vs paid traffic
  • Retargeting
  • And More!

Ongoing Marketing Campaign

Paid Ads on Search
Engines Google

(Other Platforms Advertising is Available as a Separate Service)

Search, Pay Per Click, Display, Smart, Local Ads Set Up & More

Your point of contact will get your proposed keyword strategy, total spend and campaign spend breakdown approved prior to the launch of the campaign. Our team will also complete a list of tasks related to your Google ads, including but not limited to: 


Ongoing Marketing Campaign

Social Ads Facebook
& Instagram

(Other Platforms Advertising is Available as a Separate Service)

Display Ads, Retargeting, Video Ads (Video must be provided by the client, but scripts and guidance will be provided by Identity)

What’s Included With Our Social Media Ads:

  • Your pre-approval of assets and strategy prior to launch
  • Creating Custom Display Ads 
  • Scripts and copywriting
  • Recommending ad spend and the unique breakdown of the spend
  • Landing page(s) 
  • Audience overview
  • Integration with Third parties such as online scheduling
  • Ad Type recommendations and implementation
  • Building your reporting and stats dashboard 
  • Showing you how to read the stats and access them
  • Linking landing pages to websites
  • Ensuring no follow links are on for tracking organic vs paid traffic
  • Retargeting
  • And More!

What’s Included With Our Social Media Post Creation:

  • Your pre-approval of content prior to scheduling
  • Posting to Google Business Profile, Facebook, and Instagram (as long as access is granted)
  • Custom Design & Copywriting based on your unique selling points
  • Completely done-for-you solution
  • Enhancing your professional brand and digital footprint
  • Interested? Ask for a free sample for your brand!

Ongoing Marketing Campaign

Organic Social Media Post Creation & Scheduling

(Upgrade Available For More Higher Frequency Campaigns)

Monthly Website
Management

  • Unlimited revisions to content for only $150/month
  • Daily updates for security
  • Regular Back Ups
  • Additional support with reminders to keep SSL, Hosting, and Domain services payment methods up to date to prevent downtime 
  • Reminders to test forms and website functionality internally
  • Additional custom coded or custom designed changes available for a quote
  • In house developers make change requests promptly, usually within 2 business days
  • Can talk to a REAL person about desired change requests as needed

One-Time Set Up Investment
for Each Campaign

Logo Development


Price: $1400

Website Development


Price: $4200

Set Up For First Custom Marketing Campaign


Price: $1500

Additional Campaign Set Ups


Price: $500

Ongoing Monthly Marketing
Campaign Pricing

(Seo, Google Ads, Social Ads, Organic Social Content, And Additional
Campaigns On Additional Platforms)

First Monthly
Marketing Service


Price: $600

Second Monthly
Marketing Service


Price: $500

Third Monthly
Marketing Service


Price: $400

Fourth
Marketing Service


Price: $300

Exclusions may apply. Your custom marketing proposal will supersede this pricing. Identity Dental Marketing does not increase fees for existing clients. Once a price is provided, it is honored until a client terminates a service. If termination occurs, set up fees will be re-applied.

For example, If one location is subscribed for 3 services at $1500, the second would get them at $1050 / month.