Google recently announced that they are now allowing dentists to utilize local service ads, which are ideal for localized campaigns targeting service-based searches. This is a significant change for dentists who are looking to advertise their services to a specific geographic area.
One of the main benefits of local service ads is that they are prominently displayed at the top of search results, making them highly visible to potential customers. This is especially important for service-based businesses like dentists, as people often search for specific services when they are in need of immediate care.
While early adopters of local service ads may be taking on some risk, the reward can be high. It may take a few months for a new campaign to reach a level of consistent performance, but the long-term benefits are likely to outweigh any short-term struggles.
It’s worth noting that Google recently started reviewing and removing false, negative reviews, which led us to suspect that they had big changes coming for local advertising. The introduction of local service ads for dentists seems to solidify this suspicion.
Overall, local service ads are an excellent opportunity for dentists to reach a targeted audience and attract new patients. While it may take some time for a new campaign to reach its full potential, the long-term benefits are likely to be well worth the effort.
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NEWS: Google NOW allows local service ads for Dentists
