⭐ Rated 5.0 by 140+ verified dental practices · Booking sessions through May
Trusted by dentists since 2009

Most clients double their new patient flow after switching to Identity.

We're an in-house, U.S.-based team that does one thing: grow dental practices. SEO, Google Ads, websites, and social — all built to fill your schedule with the patients you actually want to treat.

Founder · Since 2009
Grace Rizza
Founder · 2019 Influential Women in Business Honoree
In my first marketing role, I tripled new patients in 3 months — same budget. I've spent 17 years teaching dentists how to do the same.
17 yrs
Dental Marketing
140+
5-Star Reviews
2.5×
Avg. New Patients
100%
U.S. In-House Team
★★★★★ 5.0 on Google · VERIFIED BY TRUSTINDEX · 140+ REVIEWS
★★★★★
"Our new patient numbers have increased from 10 a month to over 25 a month within 6 months."
— Dr. Greg Lane
★★★★★
"Grace, you and your team are such a pleasure to work with! Because of you we went from page 7 of Google to #1!"
— Dr. Rick Rios
★★★★★
"75% of our patients are now finding us through Google search results."
— Dr. Jaime T.
★★★★★
"We had to open up two additional exam rooms just to accommodate the increase in new patients."
— Dr. Jordan Johnson
★★★★★
"They're hard-working, honest and ethical. They deliver results but don't over promise like others do."
— Dr. Wendy
★★★★★
"Our new patient numbers have increased from 10 a month to over 25 a month within 6 months."
— Dr. Greg Lane
★★★★★
"Grace, you and your team are such a pleasure to work with! Because of you we went from page 7 of Google to #1!"
— Dr. Rick Rios
★★★★★
"75% of our patients are now finding us through Google search results."
— Dr. Jaime T.
★★★★★
"We had to open up two additional exam rooms just to accommodate the increase in new patients."
— Dr. Jordan Johnson
★★★★★
"They're hard-working, honest and ethical. They deliver results but don't over promise like others do."
— Dr. Wendy
Real Results · Real Practices

The numbers dentists share with us — unedited.

Every practice is different. Every market is different. But here's the kind of growth our clients consistently report after 3-9 months — straight from their reviews on Google.

10 → 25+
New patients per month, in 6 months.
"I've been very pleased with Identity Dental Marketing. Our new patient numbers have increased from 10 a month to over 25 a month within 6 months of using their services."
G
Dr. Greg Lane
General Dentistry
Pg 7 → #1
Top of Google for local searches.
"Grace, you and your team are such a pleasure to work with! Because of you we went from page 7 of Google to #1! Thank you. We love working with you and your team."
R
Dr. Rick Rios
Practice Owner
+2 rooms
Had to expand to keep up with demand.
"We have seen an increase in new patients and even had to open up two additional exam rooms so we could accommodate the increase. Identity Dental has helped us not only meet our production goals, but exceed them!"
J
Dr. Jordan Johnson
General Dentistry
★★★★★
— A Client's Unfiltered Take —
"Can you believe it — a company that said no to money because they care more about their clients than maximizing their own profits?"
"My practice would not be where it is without you."
"It is very hard in dentistry to find a partnership like this — one that will support you even if it does not necessarily benefit them financially. Identity Dental Marketing is true to their word and top notch at what they do. If I could give more than 5 stars, I would."
CK
Dr. Collin Kwasnik
Kwasnik Family Dental · Berlin, VT
Two Ways to Book

Choose the session that fits your practice.

Both sessions deliver a real strategy — not a sales pitch. The difference is who you sit down with. Most dentists book the complimentary session with one of our advisors. Practices ready to invest in growth often choose direct time with Grace.

★ Most Booked

Complimentary Marketing Planning Session

A 30-minute strategy call with a senior marketing advisor on our team. Same team, same playbook that's grown hundreds of practices — at no cost to you.

  • Personalized strategy for your market & specialty
  • Honest review of your current marketing
  • Actionable recommendations — even if you don't hire us
  • No high-pressure sales pitch (read our reviews)
Book My Complimentary Session →
Direct Access · $249

Private Session with Grace Rizza

One-on-one time with our founder — the strategist dentists fly in to hear speak. For practice owners who want the top mind in dental marketing weighing in on their business personally.

  • Direct access to Grace, no gatekeepers
  • Deep strategic review of your practice
  • Limited availability — priority calendar access
  • Reserved for owners serious about scaling
Book Time with Grace →
Grace
Rizza
FOUNDER · CEO · INTL. SPEAKER
Meet Your Strategist

Most dentists are sold to. Grace teaches.

Before founding Identity Dental Marketing in 2009, Grace was a marketing director who tripled new patients in 3 months on the same budget. She's spent 17 years turning that playbook into a system — and traveling the country teaching dentists how to use it.

01
2019 Influential Women in Business Honoree — Daily Herald Business Ledger Award
02
ADA Dental Marketing Expert Panel — Featured industry expert
03
Accredited International Speaker — Teaching ethical practice growth
04
Published author — Practice Booster's Insurance Solutions Newsletter & professional dental journals
Common Questions

Before you book, you might be wondering…

We've answered hundreds of these calls. Here are the questions we hear most often from dentists deciding whether to book.

Is the complimentary session really free? What's the catch?

It's genuinely complimentary. We use the call to understand your practice and either give you actionable advice you can use yourself, or — if it's a fit — show you what working together would look like. There's no pressure either way. Read our 140+ Google reviews; you'll see "no high-pressure sales" come up a lot.

Why is Grace's session $249 when the other one is free?

Grace's calendar is limited, and the $249 fee ensures her time goes to practice owners who are serious about scaling. It's the same reason specialists charge more than a general dentist — you're paying for the top strategist in dental marketing, one-on-one. If you're not sure which to book, start with the complimentary session. Our senior advisors deliver the same playbook.

What's the difference between Grace and the marketing advisors?

Our marketing advisors are the same senior team members who run day-to-day strategy for our 140+ practices. They know the playbook cold. Grace is our founder, an accredited international speaker, and an ADA Dental Marketing Expert Panel member — she brings 17 years of pattern recognition across every kind of practice. Both sessions produce real, actionable strategy. Grace's is for owners who want the person at the top personally weighing in.

How long until we see results?

Honest answer: SEO and organic growth typically take 6-9 months. Google Ads can drive new patients within weeks. We'll give you a realistic timeline based on your market on the call — we'd rather under-promise than over-promise.

Do you only work with general dentists?

No. We've grown practices across general dentistry, pediatrics, periodontics, prosthodontics, sleep apnea, Botox, and start-ups. Specialists often see the strongest ROI because the competition for niche keywords is lower.

Is your team really U.S.-based?

Yes. Every team member — writers, designers, developers, ad managers, SEO specialists — is in-house and U.S.-based. Several have worked inside dental practices, so they understand the patient journey from the inside.

Last Thing

Your next 25 new patients are searching right now.

The only question is whether they find you — or the practice down the street.

OR CALL US DIRECTLY · (847) 629-4646 · TEXT (737) 403-8822
Identity Dental Marketing
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